Ad-pocalypse Now? I Think Not!

“Ad-pocalypse Now? I Think Not!” exclaimed Steve Chester, Director of Data and Industry Programmes at the Internet Advertising Bureau (IAB UK). Adblocking is the cause of huge headaches for internet publishers, gaming companies and advertisers. It’s a huge problem and…

Google Ad Partner Specializations Launched So Agencies Can Stand Out

Partner Specializations are now being awarded to Google Partner’s that can demonstrate expertise in particular areas in order for these firms to better market themselves to businesses that advertise on Google. The Google Partner program was launched 3 years ago…

Drinking at Work: Some Companies Use Liquor as an Incentive

Are there benefits to sipping on a martini while at work? Some employees think that drinking at work on a daily basis makes them happier and more creative. In New York, J. Walter Thompson has in its offices a 50-foot-long…