SlideShare Introduces New Tracking Analytics Tool

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In May 2012, LinkedIn acquired document presentation startup SlideShare. Since that time, the company has been integrating itself into LinkedIn's carefully managed (and profitable) corporate culture.

Today, SlideShare announced a very LinkedIn-style feature for its service. The new feature, called "Send Tracker," is an analytics tool that will allow users to gather metrics on how people use Slide Share presentations. For example, the software could report back on who viewed a presentation and how much time they spent on each slide. It can also send alerts when people click through emails or view SlideShare content.

The feature is geared toward marketers and salespeople, so that they can observe potential customers and focus their time on prospects who engaged well with a presentation. It's a free feature for subscribers to SlideShare's premium "SlideShare Pro" service.

As expected, SlideShare has prepared a slideshow that covers the highlights of the new feature. The SlideShare presentation is embedded below, and it probably uses Send Tracker analytics to send data back to SlideShare. I'll leave it up to each reader to decide whether they consider their SlideShare viewing habits private, and engage with the presentation accordingly.

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