Alibaba’s Cloud Revenue Skyrockets

Alibaba is nipping at the heels of top cloud companies Amazon and Microsoft. While the two still reign supreme in terms of revenue, the Chinese company leads the pack in terms of growth as Alibaba’s cloud revenue more than doubled in 2016.

Date: 2017-10-16

Testing & Optimization Toolkit: Increase Value, Not Just Visits

Testing and optimizing digital experiences doesn’t have to be complex, especially when you know which pages are contributing most to your bottom line. Start driving more conversions—and more value—today.

Date: 2017-10-02

Amazon Price Cuts Lead to Whole Foods 25% Boost in Shoppers

My two most recent visits to my local Whole Foods Market, including this past weekend, were distinctly different from preview visits. Lots more shoppers and some friendlier produce prices. Apparently this is what is called another “Amazon Effect” and it really should come as no surprise.

Date: 2017-09-11

Whatsapp to Monetize its Platform With New Business App

Finally, WhatsApp is poised to make money from its more than a billion user base. While the Facebook-owned messaging service is currently free, the company is busy making plans for businesses to tap into the huge potential of its user base for a fee.

Date: 2017-09-05

Optimism of U.S. Small Business Owners Soars to its Highest Level in 10 Years

Since the start of the Trump administration, there has been a noted increase in optimism among small business owners regarding their future prospects. In fact, data from both Gallup and the US Chamber of Commerce confirm that U.S. small businesses haven’t been this upbeat about the current situation in almost a decade.

Date: 2017-08-10

AWS Outpaces Rival Cloud Platforms

Amazon Web Services’ (AWS) performance was highlighted in the recent second quarter earnings report of parent firm Amazon. In fact, it seems that the retailer’s cloud computing unit held the fort for the entire group, becoming the leading contributor to the company’s profits.

Date: 2017-08-01

Generate More Sales By Using Whatsapp

Since launching in 2009, WhatsApp has become one of the most popular ways for people to communicate with each other across the globe. Today, the mobile app’s active user base is second only to its parent company, Facebook, with over 1.2 billion people using it to send messages and share data every month.

Date: 2017-07-17

Waymo Streamlines Case Against Uber

The battle between Waymo’s Alphabet and Uber is far from over, despite the former dropping three out of their four patent claims. In their defense, Waymo is saying that they are dropping the claims because it has been agreed upon that Uber will be abandoning the use of LiDAR, the autonomous driving technology in question.

Date: 2017-07-09

Amazon Could Block In-Store Price Comparisons With New Patented Technology

A patent purchased by Amazon may pose potential privacy issues. Named, “Physical Store Online Shopping Control,” this technology has the capability to track shoppers within their brick-and-mortar stores.

Date: 2017-06-22

Choosing the Right Digital Marketing Agency

Digital marketing might have already passed its peak and is currently on the downslide. In the future, it’s likely that robots and machine-learning will dominate the advertising sphere, which would make human intervention almost irrelevant.

Date: 2017-06-05

Ways Data Visualization Benefits Your Business in 2017

The challenge for businesses is how to interpret and break down big data in a manner that is easily understandable not just from top to bottom of the organization, but also for their clients as well. This is where data visualization comes in.

Date: 2017-05-22

Microsoft and LinkedIn Begin Aiming for Salesforce

Since Microsoft’s $26 billion acquisition of LinkedIn three days after Christmas 2016, little has been heard from what would be Microsoft Dynamic’s bold upgrade to the CRM industry. But the picture has become much more clear since Microsoft CEO Satya Nadella recently gave Reuters the details of upgrades to its sales software that integrates data from LinkedIn.

Date: 2017-04-27

Missing Sales From Poor Email Metrics

An extensive study recently released by GetRepsone and SmartInsights shows that while email is clearly the most effective marketing channel, marketers overall aren’t fully utilizing the available capabilities and advantages of email metrics.

Date: 2017-04-06

Email Personalization Boosted Retailer’s Sales

There is no other digital marketing medium more powerful for retailers and businesses in general than email. Besides the one-on-one setting that email provides, the growth of marketing data tools has made email the ultimate personalized bond between businesses and both their “today customers” and “tomorrow customers”.

Date: 2017-03-14

Another Retailer Falls To eCommerce

Due to what has been coined as The Amazon Effect, 61 year old electronic retail behemoth H.H. Gregg is expected to file for Chapter 11 bankruptcy this week. After announcing last week the closing 40% of it’s retail locations (88 mega-stores) and 3 distribution centers for profitability restructuring purposes, sources close to the matter said that the filing is days away.

Date: 2017-03-06

How Marketing Sales Leads Can Be Missed

I’ve been doing this for years and I have to get this off my chest. I’ve seen hundreds of B2B campaigns- good ones, bad ones, mediocre ones. I’ve seen brilliant ones that turned targets into leads at amazing rates and I’ve seen ones so bad that digital tumbleweeds practically blow across the landing page.

Date: 2017-02-27

Artificial Intelligence Coming to H&R Block Tax

IBM announced a partnership with H&R block to use their artificial intelligent platform IBM Watson to radically improve tax preparation. “Introducing the biggest advancement in tax preparation technology,” exclaimed IBM in an announcement video. “Say hello to the partnership between H&R Block and IBM Watson. Imagine being able to understand all 74,000 pages of the US tax code along with thousands of yearly tax law changes and other information, plus locks deep insights built from over 600 million data points.”

Date: 2017-02-16

Salesforce Explains CRM

Customer Relationship Management, or CRM, often gets small business owners eyes rolling. Saleforce recently created a simple, yet effective, video answer to that question targeted toward small businesses.

Date: 2017-01-30

Best Practices to Grow Your Business

Growth can mean many different things: increased sales, more customers, a bigger staff, or a larger inventory. Best Practices to Grow Your Business is a quick read full of practical tips for taking your small business to the next level and managing everything else along the way. s.

Date: 2017-01-16