Last summer, Pinterest made its “new and improved” analytics offering generally available. The company described it as a “smarter tool to help businesses worldwide continue to improve how they work, with meaningful insights about what their customers are interested in.”
“Available in 31 different languages, Pinterest analytics helps businesses improve—whether it’s updating their product offerings after seeing what’s popular on Pinterest, or changing how they pin based on what’s trending with Pinners,” a spokesperson for Pinterest told us at the time. “Those with a business account can access the new tool immediately by visiting analytics.pinterest.com or their Pinterest profile.”
In case you haven’t started using it, this week, Pinterest released a new video primer for Pinterest Analytics.
“No matter what you’re trying to achieve with your business in 2015, Pinterest Analytics can give you a nudge in the right direction,” says Pinterest’s Vivian Chow.
“Brooks Custom, a countertop maker in New York, uses analytics to monitor shopping trends and inform their product lines. Looking at their most popular Pins helps them decide which types of material to use and which colors and textures to offer,” she says. “Grace Gordon, an accessories designer in the UK, uses analytics to drive sales. After noticing that the top Pins in her style-inspiration board often included black tote bags, she focused on promoting her own black tote––and it sold out!”
The video really only covers the basics. Pinterest also has an Analytics Guide, which has four parts: the basics, profile analytics, website analytics, and audience analytics. Since we’re dealing with the basics here, here’s a look at that section from PInterest’s guide:
You have to have a business account to use Pinterest Analytics. You can create one here or convert your existing account here.
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