GoDaddy announced that it is now live on AppDirect so small businesses can add custom domain names when purchasing Office 365 in AppDirect-powered marketplaces.

With the news, service providers and VARs on AppDirect can provide domain names and email addresses to small businesses as part of the Office 365 purchase experience.

“Owning your digital identity is important to individuals and businesses,” said GoDaddy Chief Product Officer Steven Aldrich, who is a keynote speaker for the AppDirect Partner Summit later this year. “Now that GoDaddy is on the AppDirect platform, customers can quickly add custom email addresses to their Office 365 accounts. This gives them a professional email address which increases prospects’ willingness to do business with them and the business owner can also use their domain name for a website or social presence.”

“AppDirect has always focused on helping businesses find, buy and manage the software they need to thrive,” said Richard Dufty, Senior Vice President, Worldwide Sales, Customer Success and Alliances. “Allowing our partners to sell GoDaddy domains with Office 365 helps them create better and more lasting relationships with their business customers, who gain access to the applications they need while growing their online presences.”

GoDaddy says it will also be offering standalone domain name registration in the near future, but didn’t specify beyond that.

Image via GoDaddy (Facebook)