ZDNet is reporting that Microsoft has reorganized, combining its Windows Client and Surface teams, effective February 25.
The new team will be called Windows + Devices and will report to Chief Product Officer Panos Panay. The move formalizes a workflow that has already been in place for several years. One of the challenges Microsoft has faced for decades, in comparison to rival Apple, is trying to make Windows function well on a virtually endless combination of hardware profiles made by companies and individuals alike.
Surface changed all of that, giving Microsoft the ability to optimize Windows for a single hardware profile, while giving customers the same benefits of software and hardware integration as Apple provides. As ZDNet points out, OEM computer manufacturers were not pleased when Microsoft started its own PC business and may be upset with today’s news.
For customers, however, the news is a win and will only help improve Windows and Surface integration and performance even more.