Hyundai has announced it will be using NVIDIA DRIVE for infotainment and artificial intelligence across its entire vehicle lineup.

Software has become an increasingly important component in the modern automotive industry. Artificial intelligence, autonomous cars, navigation and infotainment all require advanced software and services.

NVIDIA DRIVE includes a hardware and software stack, combining “audio, video, navigation, connectivity and artificial intelligence (AI)-based ‘connected car’ services.”

Hyundai plans to roll out NVIDIA DRIVE across its entire Kia, Hyundai and Genesis lineup, from entry-level cars to its premium models. The software will be deployed beginning in the 2022 model year. One of the main benefits of the system is that it will be perpetually updatable.

“NVIDIA brought consumer electronic functionality and a graphics-rich user interface to infotainment systems more than a decade ago,” said Ali Kani, Vice President of Autonomous Vehicles at NVIDIA. “Now, we are once again transforming these systems through the power of AI, helping Hyundai Motor Group increase safety and value, along with enhancing customer satisfaction, throughout the lifetime of the vehicle.”

“At Hyundai Motor Group, we are committed to delivering greater value, safety, functionality and enjoyment over the lifetime of the car,” said Paul Choo, Senior Vice President of Electronics Tech Unit at Hyundai Motor Group. “The NVIDIA DRIVE platform is proven – it is scalable, energy-efficient and has the performance to support our next generation of software-defined vehicles.”

The announcement is a big win for NVIDIA as it diversifies its business and establishes itself as a leader in AI computing.