StumbleUpon is helping feed hungry Somalis at a refugee camp in Kenya.
Martin Penner with the World Food Programme spoke in the following video, telling StumbleUpon users, “My colleagues at headquarters have told me that thanks to Stumblers like you, we’re able to feed 3,000 children.”
In a later tweet from the World Food Programme, they put they actually put the number at 5,000. Hopefully, it’s increased even more since then.
As you may know, drought has devastated East Africa, and hundreds of thousands of Somalis have gone to the camp seeking aid.
“When the disaster hit, the World Food Programme turned to StumbleUpon to help drive greater awareness of the situation and feed starving people in Dadaab,” explains StumbleUpon Ad Operations Associate Ben Hardy. “The WFP created a site that calls stumblers to either complete a quiz to feed a child or donate directly to feed people affected by this catastrophe.”
“StumbleUpon donated credit in our Paid Discovery marketing platform to the WFP that brought these donation sites directly to members of our community,” he adds. “By stumbling, sharing, and engaging with the WFP sites, you, our amazing Stumblers, helped feed over 5,000 starving people in urgent need of help.”
Along with this news, StumbleUpon has launched a new program called “Stumbling for Good,” where each month the company will donate Paid Discovery credit to three non-profit organizations. People can recommend organizations by emailing [email protected]
They good do a lot of good with this (as they’re already doing). The StumbleUpon button has now been clicked over 25 billion times, the company revealed in another tweet.
Over 25B stumbles served! And countless “Ooohs” and “Aaahs”!