Google is trying its best to catch up to its competitors in the cloud computing industry, especially the current market leader Amazon Web Services (AWS). In a recent announcement, the search engine giant—and one of the top players in the cloud segment—revealed that it will launch a digital store offering a slew of white-label cloud-based software products for use by companies and organizations.

Google will launch the online store in a joint venture with MobileIron, a company that offers cybersecurity tools for cell phones. Google also plans to bring Orbitera’s commerce platform to the deal while MobileIron will capitalize on its expertise in app distribution, analytics, and security to make the project work.

With the new online store in place, a company will be able to purchase cloud services for eventual distribution to its employees while, at the same time, keep its corporate data secure. The platform, which is expected to roll out later this year, will be accessed through mobile telecom providers.

In its online post, Google promised a host of advantages that the online cloud store could bring to resellers, enterprises, OEMs, and ISVs. For instance, customers can customize bundles, customize branding for both the marketplace and its customers, offer one centralize bill for various services, enjoy a more secure cloud access as well as analyze usage data to see when apps are being used.

In 2016, Orbitera was acquired by Google in a deal estimated to be worth around $100 million, a move that could help Google compete against cloud rivals AWS and Microsoft Azure. Orbitera created a buying and selling platform for cloud-based software.

News on MobileIron’s partnership with Google was positively received by the market. MobileIron shares climbed as high as 14 percent or a high of $4.60 during Tuesday’s trading until it eventually settled $4.62 by afternoon’s close.

[Featured image via Pixabay]