Google: Developing For Chromecast Means More Visits, Engagement & Monetization

Chris CrumDeveloper & DesignLeave a Comment

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Google's Chromecast has been a major hit with users. For $35 you can easily stream an ever-growing amount of app content on your TV. Google has improved the functionality over time with over the air updates, and more and more apps are supporting the device all the time.

Things are looking pretty good in Chromecast land. Google is trying to get developers to realize that, and is sharing some stats like these:

- Comedy Central users watch at least 50 percent more video, with 1.5 times more visits than the average Comedy Central app user.

- Just Dance Now players with Chromecast monetize 2.5 times more than other players - they’re more engaged, play longer and more often than other players.

- Fitnet is seeing users perform 35 percent better on key engagement metrics
Haystack TV doubled average weekly viewing time

You can find case studies on each of these and more here.

"Chromecast, our first Google Cast device, has seen great success with 17 million devices already sold and over 1.5 billion touches of the Cast button," says merchandize marketing manager Jeanie Santoso. "Consumers now get all the benefits of their easy to use personal mobile devices, with content displayed on the largest and most beautiful screen in the house. By adding Google Cast functionality to their apps, developers can gain visits, engagement, and/or higher monetization."

Developers can find the Cast SDK here and take a look at sample apps here.

Image via Google

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.

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