Is Influencer Marketing A New Channel For Brands?
Companies have to fight tooth and nail to get their message across these days. And while content marketing still has its place, influencer marketing is the new trend, particularly with the ubiquitousness of social media. The site Relevance likened influencer marketing to "celebrity endorsement advertising," when Nicole Kidman could plug
Social Media’s Affect On Enterprise Customer Service
Social media has become more than just a networking platform. They’ve become an ecosystem where friends, family, consumers, and brands interact with one another at lightning speed. In this age of hyper connectivity, brands are slowly realizing the potential of social media when it comes to providing customer service.
Instagram and Brand Building
As proven by their 700 million monthly active users, Instagram is a popular social media platform for millennials. Because of their massive growth, wide reach, and strong influence over consumers, it is hard for any brand to ignore their power. However, launching a company on Instagram may not be as easy. If you are not that familiar with how it works, you might struggle to get a loyal following established. Consider the following tips to help you build your brand on Instagram.
SnapChat and Instagram Technology Battle
For some time now, Instagram has been accused of stealing ideas from Snapchat. Now, the social media company’s CEO has broken his silence to put a stop to all the talk..
Enterprises Ready as Microsoft and LinkedIn Begin Challenge Against Salesforce CRM
Since Microsoft’s $26 billion acquisition of LinkedIn three days after Christmas 2016, little has been heard from what would be Microsoft Dynamic’s bold upgrade to the CRM industry. But the picture has become much more clear since Microsoft CEO Satya Nadella recently gave Reuters the details of upgrades to its sales software that integrates data from LinkedIn.