Mark Zuckerberg’s Puli (a type of Hungarian Sheepdog) has to be one of the most popular dogs in the world – at least one of the most “liked.” Back in 2011, Beast Zuckerberg got his own Facebook page (in clear violation of Facebook terms, hrmph). And since then, he’s racked up over 1.5 million likes.

Every now and then Beast (or mom & dad, perhaps) will post a nice little update of the dog doing sheepdog-like things – like sheep herding, for instance.

But now, it seems as though Facebook has integrated Beast into one of its products.

You can now download a sticker pack featuring Beast the dog inside Facebook Messages for iOS and Android.

You know – stickers. Those chat emoticons on steroids that Zuck and crew unveiled back in April alongside chat heads. You can access stickers by tapping the little smiley face inside the message box when you’re chatting on mobile.

And you can downloaded additional sticker packs for free – now Beast is one of those packs:

Now that’s cute. Unnecessary? You betcha. But it’s so damn adorable.

[h/t TechCrunch]