Just a friendly reminder – Amazon Prime, a subscription service that usually costs $99 a year, is just $67 a year if you sign up today.

If you’ve been on the fence about getting a subscription – today’s probably the day to do it. This is likely the cheapest it’s going to be (until Transparent wins another award, I guess).

The reason for Amazon’s nearly one-third reduction in price is its hit original series Transparent, which took home a handful of Emmys last Sunday.

It was the 67th annual Emmys, hence the $67 promotional price.

If this sort of promotion sounds familiar, that’s because Amazon did this earlier this year. When Transparent won big at the 72nd annual Golden Globes, Amazon slashed the price of Prime to $72 for one day.

If you want to catch the promotional deal, you’ll need to sign up for Prime between 12:00 am ET and 11:59 pm PT on Friday, September 25th. You can do that here.

“This has been an incredibly exciting year—with the Golden Globes wins in January and now twelve nominations and five Primetime Emmy wins. We are thrilled to celebrate Transparent with our customers by offering a Prime discount,” said Michael Paull, Vice President of Digital Video for Amazon. “Congratulations again to Jill Soloway, Jeffrey Tambor and the cast and crew of Transparent for making such a beautiful show, and to our customers—enjoy!”

Should you get Amazon Prime? I don’t know, this isn’t an ad. This is just a friendly reminder that it’s pretty cheap today. In fact, it’s even cheaper than it was before Amazon hiked the price up a couple years ago.

Image via Amazon