Amazon may be looking to acquire Slack to better compete with Microsoft and Google, as well as cash in on the work-from-home trend.
Amazon and Slack recently inked a deal to deploy the messaging platform across the Amazon Web Services (AWS) workforce. At the same time, Slack committed to continued reliance on AWS as their cloud provider of choice, and will use Amazon’s Chime to power Slack Calls.
Daniel Newman, an analyst at Futurum Research, has told Business Insider that the deal may be part of a much bigger plan for Amazon.
“It’s a clear opportunity to get more deeply under the hood,” Newman told Business Insider. “Amazon’s Chime product is limited in adoption and Slack is beloved, but has no direction when you compare it to Zoom. Microsoft has Teams and Google has pretty complete meeting applications. When you look at a suitor like AWS, it’s a really good potential fit.”
While no one knows for sure if Amazon is actually looking to purchase Slack, the move would make a lot of sense and shore up perceived weak spot. AWS leads the cloud market, but does not have the depth of software offerings that its rivals do, especially Microsoft and Google. Both of those companies have communication platforms that are hugely popular. This has led analysts to speculate Amazon might make a move for Slack even before this deal.
Should the speculation prove true, the move could significantly alter the messaging market and give Amazon a competitive advantage.