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YouTube Video Upload Rate Hits 35 Hours Per Minute

Growth rate shows sharp acceleration since March

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Given that they start out with zero users, it’s not too rare for young sites to achieve hockey stick growth. Sites that were created more than five years ago, on the other hand, tend to have less impressive numbers. But new YouTube data indicates the site is still taking off in terms of the volume of video uploaded per minute.

Hunter Walk, a director of product management who once worked for Conan O’Brien, announced on the YouTube Blog, “[Y]ou’ve increased the amount of video uploaded to YouTube to 35 hours per minute. That breaks out to 2,100 hours uploaded every 60 minutes, or 50,400 hours uploaded to YouTube every day.”

Walk then noted, “If we were to measure that in movie terms (assuming the average Hollywood film is around 120 minutes long), 35 hours a minute is the equivalent of over 176,000 full-length Hollywood releases every week. Another way to think about it is: if three of the major US networks were broadcasting 24 hours a day, 7 days a week, 365 days a year for the last 60 years, they still wouldn’t have broadcast as much content as is uploaded to YouTube every 30 days.”

So this is truly a stunning milestone, as the graph below shows.

The development is important on a practical level, too. Every hour of video uploaded to YouTube is another hour the organization can try to monetize, and as YouTube gets closer and closer to profitability, that fact should outweigh the added bandwidth costs.

What’s next, then? Walk asked YouTube’s users to aim for the 48 hours-per-minute mark.

YouTube Video Upload Rate Hits 35 Hours Per Minute
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