YouTube Nonprofit Program Gets Some Updates

New "Playbook" resource

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YouTube announced some updates to its nonprofit program.

One is “The Playbook Guide: YouTube for Good”. This is described as “a how-to resource specifically targeted at nonprofit organizations, with sections on how to create content, raise funds, connect with other community members and more.”

The donate button has also been made more prominent.

“Nonprofits are an important part of the YouTube community, and their videos have educated and inspired audiences since the early days of the site,” says YouTube’s Valerie Streit. “There are hundreds of nonprofit organizations with millions of views on YouTube, and dozens with more than ten million views, like Greenpeace, Khan Academy and UNICEF.”

There are over 16,000 nonprofit organizations that are involved in the program.

YouTube Nonprofit Program Gets Some Updates
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