YouTube Live Celebrates One Year Anniversary
In celebration of YouTube Live’s one year birthday, they are rolling out new features.
Wirecast for YouTube Live
A new software that comes free to YouTube Partners. It allows people to produce and stream live events directly on YouTube from their desktop. Features include the ability to capture and switch live between multiple video sources, roll in media files and add effects and overlays live. If you have livestreaming enabled, you’ll be able to download Wirecast in your YouTube account.
Publishing Flows and Real Time Analytics
A guided flow is now available to set-up and preview events before you go live. You can now see real time data like playbacks and concurrent viewers by geography and format.
Monetize Live Streams
Make money from live events with advertising or paid options. Live events can now be claimed in the video manager like any other video. Paid options and pricing can be set by country. For now, pay-per-view is only available for purchse in Canada, Japan, France, The USA and the UK.
As GigaOm notes, YouTube has been experimenting with Live pay-per-view for some time now, including a potential contract with UFC. These new features to Live may be the welcome mat for other sporting events to broadcast live on YouTube.
YouTube Live is still in the process of being rolled out, a year later. Access has not been granted to all yet, only a few select publishers. YouTube asks for patience if you haven’t been given access to the feature yet. “If you’re one of the many people who’ve asked for YouTube Live but don’t have access yet, we want to thank you very much for your patience. We’ve developed these features with the expectation many more of you will eventually use YouTube Live, and like we said last year, this process takes time to roll out broadly.”