YouTube Analytics Replaces YouTube Insight

YouTube aims to make analytics easier

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YouTube announced the launch of YouTube Analytics, which replaces YouTube Insight. The company says it aims to make it easier for users to learn about their audiences.

Features include:

  • A Quick Overview: A new overview provides all of the information that you care about quickly, while also enabling you to easily access more detailed information.
  • More Detailed Reports: Analytics now includes more detailed statistics so that you can have a more precise understanding of your content and audiences.
  • Audience Builders: Discover which videos are driving the most views and subscriptions.
  • Audience Retention: See how far viewers are watching through your video in the new audience retention report.

YouTube’s Creator Playbook has been updated showing how to use the new Analytics:

YouTube is also sharing this related infographic:

youtube infographic

YouTube Analytics will be released to everyone using a modern browser throughout today.

YouTube Analytics Replaces YouTube Insight
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