Yelp IPO Filed For 2012

Yelp has filed for its initial public offering. Reports have had it valued between $1.5 billion and $2 billion.

The company outlines its growth strategy in the SEC filing:

We intend to grow our platform and our business by focusing on the following key growth strategies:

Growth in Existing Markets. Within existing markets, we will seek to increase the number of reviews, attract more users, increase usage of current users and attract more businesses.

Expand to New Geographic Markets. We are active in the United States, Canada and Europe, and we see a significant opportunity to continue expanding our footprint in new markets, both domestically and abroad. While we have not yet begun to sell advertising in our international markets, we intend to begin hiring an international sales force in 2012.

Platform Expansion. We plan to continue to innovate and introduce new products for our website and mobile app and to introduce our content and solutions on new platforms and distribution channels, such as automobile navigation systems, web-enabled televisions and voice-enabled mobile devices.

Enhance Monetization. We intend to grow our sales force and expand our portfolio of revenue-generating products in order to reach more businesses and increase the amount they spend on our advertising products.

“In the first nine months of 2011, we generated $58.4 million in net revenue, representing 80% growth over the first nine months of 2010,” the filing also states. “In this same period, we generated a net loss of $7.6 million and an adjusted EBITDA loss of $1.1 million.”

You can view the whole document here. For an IPO date, it only has 2012.