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Yahoo-to-Microsoft Ad Transition Period Drawing to a Close

Deadline for Transition is January 5

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The deadline for Yahoo Search Marketing advertisers to transition their campaigns to Microsoft’s adCenter is approaching. You’ve had ample time to do, but there are no doubt some procrastinators out there. 

"Given what a busy time of year this is for everyone, both personally and professionally, you may have the feeling that there’s something you’re supposed to do, but haven’t yet. Did you forget something?" asks Microsoft’s Ricky Poole. 

"With all of the holiday hustle and bustle, I wanted to take a minute to remind any of you in the US and Canada who may still have campaigns in Yahoo! Search Marketing that the transition tool will be closing on January 5, 2011," he adds. "If you have not yet transitioned your PPC accounts from Yahoo! to adCenter, after January 5th you will need to do so manually through exporting and importing your campaigns."

Yahoo/MIcrosoft transition period coming to end

Yahoo and Microsoft completed the search transition in the U.S. and Canada in October. Microsoft even extended its adCenter support hours during the transition. 

If you still have questions about the transition, you should be able to find your answers here

Yahoo-to-Microsoft Ad Transition Period Drawing to a Close
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  • http://richinayear.com Rich

    Here’s hoping that they won’t pull the plug on PPC’s like they’ve pulled so many other services!

  • James

    LOL, that’s just a couple of days!!! Are they being affected by the “i’m not polite, i do what i want, i’m google, i don’t care about you” virus??

  • http://directsite.net Director

    If Microsoft’s adCenter had any brains they would set it up to automatically switch to a default setting, or keep everything the same and somehow continue on the new system. If they don’t, they will likely lose some money. I’ll bet they have a back-up plan to call people, or email and walk them through it.

  • http://www.patantconsult.com/ Carla

    Notwithstanding the hustle and bustle of the season I am sure most people will find the time to take advantage of the transition tool. Like anything else there will be procrastinators who will have to face the penalty of manual integration.

  • Guest

    Hopefully they will stop discounting revenue for publishers who drive the traffic to the advertisers or it won’t matter too much.. there won’t be much traffic to speak of.

  • http://www.datamagicsoftware.com RoLo

    As a well informed business owner I am always pleased to be reminded of what I already know. Out of signt is… Thanks for the reminder.

  • http://wontek.com/ Straight Talk Reviews

    Thanks for the heads up, this time of year/end of year is crazy!

  • Guest

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