Yahoo Search Direct Launched for Instant Results

Yahoo's Answer to Google Instant?

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Yahoo announced something called Search Direct today. You might consider it Yahoo’s answer to Google Instant, though it works a little bit differently.

“With today’s launch, direct answers – not the search results page – is the primary focus,” says Yahoo Search and Marketplaces SVP Shashi Seth. “We are redefining the search process and prominently displaying direct answers where search decisions are being made.”

“Search Direct is evidence of Yahoo! continuing to lead innovation in search, enabling people to take action faster, find what is most important, and sample what is possible with the next stage of search technology,” he adds.

“With Search Direct, Yahoo! content is combined with information from the Web to provide rich answers, not just links, and to give people the option to immediately engage or continue to a traditional search results page,” the company says. “In this beta release, coverage includes top trending searches, movies, TV, sports teams and players, weather, local, travel, stocks, and shopping categories now available at search.yahoo.com.”

With the “Trending Searches”, you can instantly see the top search trends, which are updated every 10 minutes. Then 10 “most likely” searches are displayed once you start typing your query. Direct answers are also displayed when applicable (address, phone numbers, weather, stock info, etc.). Rich content from other Yahoo properties is also displayed when appropriate.

Search Direct would appear to be the first major search-related product launch we’ve see in a while from Yahoo, proving that the company does still care about search post Bing Search alliance.

Search Direct is rolling out in Beta in the U.S. today. The company says it will become available across other Yahoo products and other markets later this year.

Yahoo Search Direct Launched for Instant Results
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  • http://Yahoo Donald Parks

    I have tried your Yahooo Direct and found that that it does not do the same the things that I found Alltheweb.With it I could find any information I wanted,not answers to questions I do not need.To cancel Alltheweb is probably the most stupid thing you have ever done.I could find answers,information and pictures of anything I wanted.So if you do not mind I will begin a search for a new website that is I hope compatible with what I like and need.Also for a site that is as close as possible to Alltheweb.So I guess we will in the future part ways.

  • http://Yahoo.com Joseph Ricca

    Thanks you have done it again. Thia is what makes yahoo the leader. No more said, KEEP IT UP. Again


  • http://theblaze.com Jesse

    How do you turn off this direct search. Why would I want it if I can click on the subject that I want. This seems like a useless tool to me. Especially when it keeps popping up when I click on some subject matter.

    • Tom

      I have the same problem, when clicking onto certain sites – the page redirects to Yahoo Direct Search Beta. I didn’t ask for this and now it’s cludging up my web access, further it has slowed down page loads considerably. I don’t want this, how do I uninstall?

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