Yahoo Readies More Search-Related Add-Ons

"Trending Now" lists have already doubled clickthrough rates

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Some relatively minor tweaks have had a major impact on clickthrough rates at Yahoo, and more are on the way.  Yahoo announced this afternoon that its "Trending Now" lists have been a major success, and adjustments to both them and Yahoo News are in the works.

Let’s cover the proven hit first.  On the Yahoo Search Blog, a post stated, "Click-through rates have more than doubled since we’ve improved and optimized our Trending Now lists using the content optimization technology that powers the ‘Today Module’ of the Yahoo! Homepage."

As for the upcoming changes, the smaller one involves Yahoo trying to improve the relevancy of its Trending Now lists, matching finance stories to Yahoo Finance, for example.

Then a second change is being tested in the form of new "Infinite Browse" modules.  The blog post explained, "[B]oxes like this appear below articles on Yahoo! News to give you more information on the topic you’re reading about."  Images, videos, articles, slideshows, and search suggestions are all on tap, and early results indicate that, again, engagement has doubled.

It’s hard to argue with results of that nature, even if the updates seem a little lackluster.

As a result, we’ll perhaps just stand back, congratulate Yahoo for achieving more with less, and look forward to seeing what sort of modification(s) the company implements next.

Yahoo Readies More Search-Related Add-Ons
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  • http://www.musicbid.co.cc Dashain

    Yahoo is the best for me after google.It must improve and it is improvind

  • http://www.EntourageEpisodes.tv Entourage Streaming

    It’s a good thing that yahoo has new features such as more search-related add ons. Yahoo must be competitive to google. I hope more add-ons or features has still to come in the coming years.

  • http://www.yournetbiz.me.uk Yournetbiz

    Yahoo is developing nicely and hanging onto the coat tails of Google but won’t let go!

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