Yahoo Launches New Native AdsBy: Chris Crum - May 12, 2014
Yahoo is rolling out new, image-rich native ads, which according to the company, will be a “seamless part of the content around them.”
“These new ad formats can deliver deep user engagement and drive improved recall, intent and favorability for advertisers,” a Yahoo spokesperson tells WebProNews. “With half of our monthly active users coming to Yahoo on a mobile device, they are also designed to be mobile-first and targeted to the right consumer to drive even better results.
The ads are available through Yahoo Gemini, the marketplace the company announced in February.
Here’s what they look like:
“When advertising is a seamless part of the stories, photos and videos around it, it enhances the way people discover and share, while increasing engagement, recall, intent and favorability for advertisers,” says Yahoo Head of Americas Ned Brody. “We’re excited to move toward a new mobile experience that brings together engaging content and even richer advertising.”
As the image above shows, Netflix is already on board for the new formats.
They’re clearly marked as sponsored, and will appear within users’ content streams, article pages, and image galleries across Yahoo properties. When clicked, they’ll take users to the brand’s site or to a full-screen visual.
Image via Yahoo