Yahoo Is Now 18 Years Old. Is It On The Right Track?

    March 2, 2013
    Chris Crum
    Comments are off for this post.

Yahoo, as an incorporated company, is officially 18 years old on Friday. The company was incorporated on March 1, 1995. I can’t believe there’s no Google doodle to celebrate.

In fact, we’re not seeing much celebration at all. Barry Schwartz at Search Engine Roundtable has decorated his site, but that’s about it. Not even any acknowledgement on Yahoo’s own homepage.

Yahoo’s actual birthday is in January (of 1994). That is when it was actually created. It became a publicly traded company in April, 1996.

I’m not going to go through the entire history of the company. It’s pretty well documented, and frankly I was in middle school when the company was founded, and I’m not that young anymore. Yahoo is a dinosaur in Internet years. It’s been around since probably many of you have even been using the web.

It’s no secret that the company has struggled in recent years, implementing a revolving door for CEOs. Longtime Googler Marissa Mayer is now at the helm, and the real question is, can she get Yahoo on the right track. While it’s still early in her Yahoo career, Yahoo has already redesigned two of its major properties under Mayer – Mail and the homepage. Both have had their fair share of critics, but what redesign doesn’t?

Still, that home page has a lot of critics.

Mayer has been the subject of a fair amount of criticism herself this week, for her decision to have Yahoo employees all work at the office, rather than from at home, though she has also had some defending her stance.

Mayer also made headlines earlier this month, when she expressed dismay with the company’s partnership with Microsoft, leading many to wonder if the partnership will soon fall apart. The company has been doing better than expected in search, and based on recent words from Mayer, search is a priority at the company.

That doesn’t mean Yahoo is “a search company”. According to the company’s Investor Relations FAQ, this is what Yahoo “is”:

Yahoo! makes the world’s daily habits inspiring and entertaining. By creating highly personalized experiences for our users, we keep people connected to what matters most to them, across devices and around the globe. In turn, we create value for advertisers by connecting them with the audiences that build their businesses.

As TechCrunch notes, the company has issued its annual 10-K report to the SEC, and is now calling itself “a global technology company” rather than a “digital media company”.

Is Yahoo on the right track?

  • ethan culbreth

    Thanks for another good story on this.
    DYING to hear whether site traffic is down since the redesign.

  • MiffedInWisconsin

    Hell to the NO Yahoo! is NOT on the right track.
    As a user of Yahoo! since the 90s, the overall quality of ALL of Yahoo!’s services has nosedived! Count me as an outspoken critic of that new home page design too! IT STINKS!

    Apparently Mayer came on board to accelerate Yahoo!’s demise?
    And another thing: Can Mayer somehow get rid of RUETERS as a news source?! Apparently RUETERS only employes illiterate dropouts from so-called journalism school and it’d be nice to read some LEGITIMATE news written at something above a 4h grade reading level!

    • http://Mabuzi.com Mabuzi

      Is the Trojan horse that sells Yahoo?

  • Marky Mark

    Since the purple is here to stay the users will go away!

    I have largely stopped using Yahoo now and have switched my mail email to someone else.

  • Raymond Pedrow

    You are a left wing rag with no news, just liberal garbage.

    • gary

      You are a left wing rag with no news, just liberal garbage.

      Yahoo needs some balance

  • http://satellitedirecttvreviews.com/ Philip

    I second the notion. Yahoo! leaves little to be desired. Will their ever be an online search company powerful enough to actually compete against Google?

  • James Matlack

    Horrible news reporting. Everything you offer the public is left wing propaganda. With one half the population conservative, one would think that your news would appeal to both sides of issues.

  • ou812

    Hate the new homepage and I hope Yahoo reads this. And why go backwards and make your employees come into the office. If they are already working from home, let them continue to do so. Bunch of morons.

  • http://www.richmondcomputer.com Jon Frey, Richmond Computer

    Yahoo has always played second fiddle to Google, and now Bing. In the early years Yahoo had more market share but was competing with the likes of Alta Vista and AOL. The search and ad market is extremely competitive now and its not likely that we’re going to see Yahoo shoot to the front of the class any time soon.

  • Juju

    Ah,,as an Incorporated company..Yahoo is older than 18 years..

  • http://www.bestdesplainesplumbers.com Joe

    I think the problem is that Yahoo doesn’t know what it is. Or, maybe, that it wants to be too many things in one little space.

  • http://yahoo.com bob mccutchen

    the new yahoo.com page totally sucks….go back to the old one…everything is hard to read, print is small and everything is jammed together. why in the hell dont they give the option to use the old page setup…

  • Melanie T

    Ido not like the new Yahoo and the news they provide is just so onesided, please go back to the old home page,

    • mike key

      the new layout is the worst – real trainwreck – go back to the old layout – it was fine

  • Peter

    I would rather see a format that is a cross between the new and old sights. I really am not happy with the new format. Also, for some reason, it appears your stories are one sided. What you insert in all your articles is a view towards the left. As a quasi news outlet you should act as responsible journalists and just quote the news. Leave out any personal political persuasions.

  • hennagaijin

    I never use yahoo for search, but email ,chat and messenger are by far
    the best. Not even close.

  • randy hawkins

    yeah, what happened to the ole yahoo? sure was easy to get in check email and go about business, and also free, have been a yahoo homey since i begain using computer..i really like simple, easy..and if i want to make me a home page i guess i could, just like simple..uncluttered..easy to see and move about….also is there something yahoo and the state of tennessee do not see eye to eye on?? i have had problems useing yahoo in the past..seems they don’t allow tennessee into the paying sites..gamling sites?? anyway there is my two cents worth..go back to what made you…a real simple easy to use site that is free….and if i need to upgrade, offer it to me….but please quit craming stuff down people..we are getting full now…..good luck yahoo and happy birthday…you could give away a new car or something!!!!! mabey a new snow moble, or even a new harley!! painted up all yahoo…that would be cool…hell i will ride it for you…give me a shout!!!