We haven't heard much about the long-awaited Microsoft-Yahoo Search Alliance in a while, but reminding everybody that the integration is still on the way, Yahoo posted an update today via its Search Marketing Blog.
The company says priority one is to make the transition to Microsoft's adCenter as smooth as possible, and that includes the following steps:
- Protect the holiday period – We know how important the holiday selling season is to many of you, so our aim is to complete the transition in the U.S. and Canada before the start of the 2010 holiday season.
- Ensure a quality transition – If we determine that we cannot transition with quality before the holiday period, we’ll defer the transition until the early part of 2011.
- Provide a window-of-time – To provide as much flexibility as possible, we intend to offer a window of several weeks in late summer, during which you can choose the time to initiate and complete your transition.
Yahoo will provide transition tools and send emails walking advertisers through the process when the time comes.
A good point Yahoo makes about the transition is that people should beware of malicious phishing emails aiming to take advantage. Yahoo reminds users that they will never ask for private information, including credit card information or log-in password in an email.