Yahoo Finds Its Way Into Print Via Us Weekly And Rolling StoneBy: Chris Crum - October 31, 2012
Yahoo announced a big deal today with Wenner Media, which will see editorial teams from both companies working together to produce new editorial franchises around entertainment topics.
Us Weekly and Rolling Stone will have permanent branded pages on Yahoo’s omg! and Yahoo Music respectively. omg! and Yahoo Music will also have permanent branded pages on UsMagazine.com and RollingStone.com respectively, as well as placement in the print editions of those publications.
“This partnership combines boutique-quality entertainment content with unmatched scale,” says David Kang, Wenner Media’s Chief Digital Officer, “Rolling Stone and Us Weekly are iconic brands in music and celebrity news. As a leader in digital media, Yahoo! is the perfect partner to help these brands grow their digital footprint. Our brands coming together will create a rich and engaging entertainment experience to best serve our users and advertisers alike.”
“This deal is a powerful combination of talent and content that will enhance our users’ daily habit of entertainment news consumption,” says Rich Cusick, Yahoo!’s VP of Entertainment and Lifestyles. “We’re marrying Yahoo!’s deep content reserves and massive online reach with Wenner’s reputation for quality entertainment content. Factoring in our combined access to the best entertainment editorial talent in the industry, this deal offers vast possibilities to bring our users more creative and unique entertainment content.”
According to AllThingsD, omg! and Yahoo Music account for 46 million unique users, while Us Weekly and Rolling Stone reach 10 million.