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Yahoo: Did You Know We’re #1?

Yahoo asks, "What is Yahoo?" Answers its own question.

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Yahoo gets a lot of flack in the media – especially the search-related media, particularly since Bing started powering its search results, but Yahoo is reminding people that they’re about a lot more than search. The company has put up a couple blog posts reflecting on Yahoo as a company. One of them is titled, “What is Yahoo!, and Where is it Going?

The post looks at some things Yahoo Director of Mobile Advertising Alex Linde said at the OMMA Tablet Revolution Showcase at Internet Week. For one, he said that the answer to the question, “What is Yahoo?” is “Yahoo is the premier digital media company.” Here are some other quotes from Linde:

“We reach about 680 million users every month. That’s about 50% of the online population globally. In the U.S. we reach about 187 million people each month. That’s nine out of ten Internet users in the U.S. That’s just PC, of course.”

“On mobile we reach about 55 million uniques in the U.S. On tablet—through Yahoo! News, Sports, Finance, Mail, Flickr and so forth—we reckon we reach most iPad users.”

“We are the most trusted brand on the Web. When events happen, whether it’s the royal wedding or the tsunami in Japan or Osama bin Laden, Yahoo! is where the world turns to get its news.”

“Already we see 2.7 times the engagement on the iPad than we do on the iPhone… People are getting away from the desk and we have to get behind that in any way we can.”

Another post provided the following infographic:

Yahoo: Did you know we're number one?

Another graphic in the post says, “Yahoo Sports is #1 for 3 years running with over 45 million users per month. That tops ESPN! 49 different sports properties in 26 languages, covering the NBA to the cricket world cup. A record 2.1 million users played the 2011 March Madness Fantasy Tourney Pick’Em.”

Yahoo cites comScore data from April, saying that 12 properties including Yahoo News Network, Yahoo Sports, Yahoo Finance, and OMG! attracted the greatest number of unique visitors in the US in their categories.

That’s 88 million for Yahoo News Network, 43 million for Yahoo Finance, and 45.9 million for Yahoo Sports, 29 million for OMG!.

Yahoo: Did You Know We’re #1?
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  • http://www.computer-repair-hackney.co.uk Adil

    Yeah Yahoo’s not bad but still like google though.

  • http://www.wsdbiz.co.il Aviran

    Yahoo is indeed #1 WEBSITE, while Google is just a Search Engine.
    Speaking too much of Google being a “website” got Yahoo to make this advertise.

  • Lee Giammona

    What I like about Yahoo is the variety. I can do or read anything I want from their homepage. With the exception of online newspapers, their news is fairly comprehensive, though their social articles are sometimes lame. But they have no peer for mail and IM. Finance and Sports are awesome. Goggle did excel at search but I think Yahoo is gaining. I’m glad to see them toot their horn for a change :-)

  • http://www.soomy7.com/vb/ hasan

    google is the best 4 ever

  • kev

    as a 40ish kind of person I still use yahoo a lot but shopping on there is awful and I still wish they would come out with phone with yahoo apps that don’t suck

  • http://seleniumsoftwaretesting.blogspot.com/ Tarun k

    yet to find any thing better than Yahoo Messenger

  • http://www.localbiznovascotia.com Paul – Localbiznovascotia

    Thats a lot of users. Makes the $299 seem a little more palatable!

  • http://rayhanzhampiet.blogspot.com/ Share With Irfan

    Of course I know Yahoo is # 1 site. But I’m still confused about the differences in Yahoo and Google’s algorithms.

  • http://backgroundimagemaker.com/dropshadow-maker/ Bryan

    I really enjoy Yahoo music videos. It’s nice to know you can still get free stuff on the Web.