Yahoo Bing Network Continues GrowthBy: Chris Crum - November 8, 2012
The Yahoo Bing Network has been rolling out in seven new markets in Europe and six in Latin America, bringing the total to 22 countries.
“As we recently reported, search engine marketing continues to grow as a proportion of digital ad budgets, and the Yahoo! Bing Network is outpacing the competition on key metrics like click-through rate,” says the Yahoo advertising team in a blog post. “The most recent comScore numbers are also telling when looking at the Buying Power Index (BPI) — which is a measure of purchase behavior — for all searchers on Yahoo! and Bing.”
“According to comScore, searchers on the Yahoo! Bing Network are likely to spend 123% more than the average Internet searcher,” the team adds. “The worldwide BPI for Yahoo! and Bing searchers who don’t use Google (that’s 83 million, by the way!) is even more dramatic, with spending levels 317% more than the average Internet searcher. So with the Yahoo! Bing Network, you don’t have to search hard to find the highest quality audience in the world!”
A report from Kenshoo also showed that Yahoo Bing Networks CTRs and CPCs are consistently higher than Google’s.
Yahoo shares a map showing the status of Yahoo Bing Network implementation in various countries around the globe: