Yahoo! and Spotify Strike Global Content Distribution DealBy: Shawn Hess - June 27, 2012
If you’re a fan of Spotify, you’ll be happy to hear they just struck a deal with Yahoo to bring more music to more listeners. That’s right, Spotify’s music collection is now going to be available through Yahoo.
It’s going to start on Yahoo Music but will be contextually integrated to other Yahoo media sites as the year progresses.
In return, Yahoo is creating a Spotify app that will give users access to the best of the music platform as well as original content from Yahoo.
Daniel Ek, CEO & Founder of Spotify comments on the new partnership with Yahoo:
“At Spotify we want to light up the Web with music and as Yahoo!’s global music partner we’re able to reach their massive audience,”
“We are really excited about the new Yahoo! leadership team and thrilled to partner with them to build great experiences around high quality content.”
Ross Levinsohn, Interim CEO for Yahoo comments on the new partnership with Spotify:
“Delivering compelling premium experiences across screens is core to our mission at Yahoo!. Spotify is the leader in the digital music field and together we can provide the ‘soundtrack’ for users around the world,”
“What Daniel and his team are doing is changing an industry, and we’re thrilled to be partnering with them.”
Currently, Yahoo is getting about 700 million unique viewers every month, and Spotify has around 10 million active users. The partnership will broaden exposure for Spotify and deliver more content for Yahoo users. The Yahoo Spotify app is due out later this year.