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Yahoo Acquires Associated Content

Carol Bartz calls deal affecting 380,000 contributors "a game-changer"

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The extended Yahoo family just got a whole lot bigger.  Yahoo announced this afternoon that it’s acquired Associated Content, and Associated Content, which specializes in crowdsourced content, is in contact with around 380,000 contributors.

Carol BartzIf you’re wondering how this purchase has anything to do with Yahoo’s core businesses – and/or whether it represents a wise decision – Carol Bartz is eager to voice her opinion.  In a statement, she addressed the second issue by saying, "Combining our world-class editorial team with Associated Content’s makes this a game-changer."

Bartz also explained, "Together, we’ll create more content around what we know our users care about, and open up new and creative avenues for advertisers to engage with consumers across our network.  These are important aspects of building engaging consumer experiences on Yahoo!, and one of the reasons why we’re one of the most visited destinations online."

Unfortunately, Yahoo’s CEO was less forthcoming when it came to the financial terms of the deal, but numerous whispers put Associated Content’s price in the neighborhood of $100 million.

Anyway, this development looks to be a big deal for Yahoo.  Considering that Carol Bartz has been much more inclined to sell properties than buy them, the acquisition of Associated Content and her enthusiasm concerning the purchase would seem to signal that we’ll be hearing a lot more about it in the future.

Yahoo Acquires Associated Content
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  • http://www.medlawplus.com medlaw

    It’s nice to know Yahoo is actually still trying to grow. Google has pretty much eaten the search market but Yahoo can still be relevant. Yahoo news may be one of it’s vehicles back to relevancy and I very much like the business strategy of user generated content. Now Yahoo has 380,000 stringers out there writing content for their news sector … for free. Nice move.

  • http://impulsemagazine.net Impulse Magazine

    I think this is a very good move for Yahoo because they are buying an established company that will help them generate more revenue

  • http://www.nohomepage.com Guest

    Yahoo is obviously enthusiastic about the acquisition. Those of us who are contributors will be happy when the technical “kinks” are worked out and we are fully informed of all of the changes to which we’ll have to adjust–positive or negative. BTW you wrote, “…it’s acquired Associated Content….” “It’s” is short for “it is” NOT “it has.” Let’s prevent the death of proper English.