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Why MapQuest Should Be Considered in Your Local Marketing Mix

MapQuest Part of the Location Game Too

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I don’t think too many people will dispute the fact that location is buzz topic of 2010 so far within the online marketing industry. Big players in this space include Foursquare, Gowalla, Twitter, Facebook (soon), and of course Google.

As reported earlier this week, Google noted that a third of its searches via the mobile web pertain to some aspect of the searcher’s local environment, and that they think of location as a "hugely important signal".

As smartphone usage continues to increase rapidly, users are finding more and more options to find what they are looking for from their devices, with regard to their locations. As RateitAll President Lawrence Coburn recently discussed with WebProNews, consumer location-sharing has become a new kind of query.

We’re seeing this becoming a much bigger part of local search and mobile map apps. Yesterday, Microsoft announced a Foursquare app for Bing Maps. At SXSW, MapQuest launched some location-sharing (via Facebook) features (as discussed in the following clip):

Last month, we discussed driving traffic with MapQuest and its new search engine. While MapQuest doesn’t receive as much media attention these days as some of its competitors, the AOL-owned property is showing some ways that it is staying relevant, and as a result of mobile, that relevance may be on the way up.

As MapQuest’s David Cole tells WebProNews, "We’re one of the most downloaded applications on the iPhone, despite the fact that other options are built in."

If businesses aren’t considering MapQuest as a factor in their local search marketing, there are reasons to reconsider.

Why MapQuest Should Be Considered in Your Local Marketing Mix
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  • http://www.firstbasefreight.com Nikki Kenny

    I think your website is full of brilliant and interesting information, I would be grateful if you would consider using our services to ship any vehicle worldwide.

    Many thanks

    Nikki

  • http://toprankedwebsite.com.au Ian Richardson

    This looks like a fantastic development for local businesses and I’m looking forward to seeing how I can incorporate into the services I already provide to get local businesses seen on the Internet.

    The more options available to local businesses the better!

    Thanks

    Ian