Who’s Got The Buzz: Yahoo or Google?

Both companies now have a service called Buzz

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UPDATE: Google’s Victoria Katsarou tells WebProNews…

"We chose the name Buzz because of the word’s connotations of activity, conversations, sharing of information… Buzz’ is not a trademarked term."

For further details, read the full article: Google: "Buzz" Is Not a Trademarked Term

ORIGINIAL ARTICLE: Recently, Google officially announced their latest product, Google Buzz, during a live press event. If you’re not familiar with Google Buzz, it’s a way to share updates, photos, videos, and more. (You can read an extensive writeup of Google Buzz here).

Google Buzz

Wait a minute; doesn’t the name Buzz sound familiar? Well, there’s a good reason for that. Let me re-introduce you to Yahoo! Buzz.

Yahoo! Buzz

Should Google have picked a different name for their service? Share your thoughts.

For those of you who don’t know what Yahoo! Buzz is, or for those of you who forgot it even existed, it’s a Digg-esque social bookmarking service that launched back in 2008.

The first thing that came to this writers mind was, “how can two rivals in the search industry each have a product with the same name?” Granted, they’re two separate services, but both reside in the social media realm.

Another thing that should be noted is the Yahoo! Buzz logo features a trademark. That trademark only applies apparently to the the word Yahoo, not "Yahoo Buzz". 

What do you think will happen between Google & Yahoo? Tell us what you think.

UPDATE: Looks like Yahoo! finally caught wind of Google Buzz, they recently tweeted the following…


Yahoo! Buzz tweet



Who’s Got The Buzz: Yahoo or Google?
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  • http://www.metacafe.com/watch/4052579/concrete_floor_coating/ Epoxy Floor Coating

    Lets see how Google Buzz will do compared to the semi popular Yahoo buzz. For those that are mainly with Yahoo knows about the Y buzz. For us marketers its all Good, gives us more chances to spread our epoxy paint brand!

  • Guest

    snif snif – i smell a lawsuit.

  • Mikel Darby

    At first I thought maybe the 2 companies had discussed using the name, but with yahoo tweeting out that message — this could get ugly for google.

    why would google even use the name buzz?

  • Guest

    It will be interesting to see how Yahoo! and Google compete with Facebook.

    I must say Google is great at mocking the things –> law suit is coming.
    Yahoo! is gearing up under new management. they already have many cool products and are doing major changes in mail, messenger etc.. Yahoo! go learn marketing or big G will eat you out…

  • http://www.crearecommunications.co.uk Amelia

    Looks like some lawyers are going to make a lot of money out of this!! Have to say I think it’s pretty dumb of Google to use the same name as Yahoo, especially as yahoo’s is trademarked.

    • Stupidscript

      Anyone can place the “TM” symbol next to their logo/name. It is simply a placeholder until that entity is officially registered as a trademark with the USPTO (or the international equivalents), at which time the “TM” symbol would be replaced by the “R” symbol. And just because there is a “TM” next to a logo/name does not mean it ever WILL be registered as a trademark … some companies do it just as a low-level deterrent to keep others from using the same name without ever beginning the process of trademark registration.

      Apparently, the deterrent didn’t work, in this case.

  • http://www.lexolution.in/blog Maneet Puri

    This sure is an interesting observation. I wonder why the matter hasn’t stirred more publicity? This can be a really serious issue coming on…

  • http://www.linkedin.com/in/pvinisha Vinisha

    I dont think there can be any legal lawsuit here. Not unless Yahoo has specifically trademarked “Buzz” as a product, which is very unlikely because it is a common English word that can be used anyways.

    In the present case “Yahoo Buzz” and “Google Buzz” are 2 totally separate entities and therefore cannot be considered as a infringement by the latter.

    Yeah.. It does sound a little unusual for Google to take an already ‘taken’ name for its new product!

  • http://www.blackballonline.com Pittsburgh Online Marketing

    Useful and interesting (borderline) tactics by firms have been in use for some time. If successful this will make Google known for Buzz and thus sweeping their competition under the rug in the same move – pretty crafty really providing they get away with the name problem. Google is famous for skirting the laws however and now they have the resources to battle anything in court. Notice I made no mention of Yahoo until now. It’s working already.

  • http://www.curtiscarmichael.com Curtis Carmichael

    There is another one as well – AT&T’s buzz.com (SM). http://www.buzz.com

    • Jeremy Muncy


      I wasn’t aware that AT&T had a Buzz product as well.

      Jeremy Muncy
      Follow me on Twitter twitter.com/jmuncy”>@jmuncy

  • Guest

    Hmm..Yahoo has 14% of the web searches, no business applications, no integration of communication tools with business applications, barely any webmaster support and no smart phone in sight… and Google seems to be introducing something cool and for the most part free every week…things that help me bring myself more business, easier access to my stuff, better collaboration and more accurate and timely information. Since Google can’t buy Yahoo (you know all that antitrust stuff)…I think Yahoo is headed the way of the dinosaur. Their marketing re-launch, which basically tried to reposition Yahoo without actually changing any of their services was a dismal failure. Bye, bye…sad to see the last of the originals leaving us…

  • Guest

    I agree that the controversy over Buzz is interesting!

  • Lorelei

    This is ridiculous. Google could have picked ANY WORD they wanted, and they couldn’t come up with something original?

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