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Whitney Houston and Waffle House Trending

    February 20, 2012
    Mike Tuttle
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Getting Twitter reactions to Whitney Houston’s funeral was an odd enough task to start with. Most Twitter reaction material is about weaves, political races, and that sort of thing. I figured it would be a bunch of sad comments and lyrics, with some dark humor thrown in.

Then came Waffle House.

Um… what?

I understand a business wanting to get some sort of discussion flowing, which hopefully would include their own hashtag, but the cognitive dissonance of #wafflehouse and #whitneyhoustonfuneral in the same tweet was too good to pass up. Maybe it has something to do with the initials matching?

Here we go…