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What is Google’s GoMo?

Google offers to help mobilize your website

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What is Google’s GoMo?
[ Technology]

Even as the backlash about the Google Reader redesign is picking up steam, something Google seems willing to ignore in favor of its “Google-Plus-ification” of all their products, the company isn’t resting on its laurels of at least trying to develop new products and services.

Such is the case of GoMo, a new service that helps site owners make their web property more mobile friendly. Found under the HowToGoMo.com URL, the site/service explains the reason for its existence, which essentially revolves around making a site more mobile-visitor-friendly. The site’s disclaimer states as much:

Millions more people are using mobile devices to get online every day. Does your business have a mobile-friendly site? If not—or if you’re not sure—you’ve come to the right place to get started.

From there, users can learn more about the mobile web, test to see how their site looks in a mobile browser environment, and get help on improving a site’s mobile usability.

In fact, GoMo has a list of suggestions of web development companies that can assist in the mobilization process, which includes such companies like Atmio, Duda Mobile and iLoop Mobile to name a few. In fact, it could easily be said this portion of GoMo is nothing but an advertising page for companies that develop and convert sites to the mobile environment.

It should be noted that GoMo does not actually build these versions for users, instead they suggest companies that will do the heavy lifting for you. If, however, you are looking for a free conversion, Google does link to their “Mobilize your business” service, which assists in the development for mobile landing pages at no cost. However, if you want a full conversion to the mobile environment, that’s not going to be free, at least if you’re using GoMo as your starting point.

As for Google’s motivation behind GoMo, they have another disclaimer explaining their approach:

Just because you can see your desktop site on a mobile phone doesn’t mean it’s mobile-friendly. Mobile sites are designed for the small screen, with the needs of mobile users in mind. A mobile-friendly site can help your business connect with customers and drive conversions.

Perhaps the most useful aspect of GoMo is the “Test Your Site” feature, which, like the description suggests, tests a site to see how it looks and performs in a mobile browsing environment.

Once a URL is entered, the service returns with a report generated by Google’s “GoMoMeter,” which is about as fun as it sounds. Over at the Google Mobile Ads blog, there’s a video promoting GoMo:


While it seems like such a service is aimed directly at the new web owners/users of the world, for those of you who have been procrastinating the mobilization of your site, GoMo is a good place to start.

What is Google’s GoMo?
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  • http://www.PlacesToEatOkay.com Steven G

    I still see this as backward thinking. Instead of making a mobile version of a website, the phones and mobile devices should be able to view a regular website. I mean it was amazing when phones finally started getting real web browsers instead of ones that were only geared towards mobile devices. So why should websites still have to have a mobile version if the devices now have real web browsers that can view just about any page there is? For one, a lot of publishers use percentage widths and lengths, so that their content scales to different size monitors. My site looks great on an ipad, but not so great on the iphone (due to the iphone’s still small screen). What I’d like to see is cell phones to be more of the gateway, and there be bluetooth touchscreen companions for using the web and apps. I wouldn’t mind carrying around a 7″ foldable touchscreen for doing everything but making a phone call. It could even come with a slide out or detachable keyboard as well and I would love it even more.

  • http://www.rlamsal.com.np Rabindra lamsal

    Really awesome news.

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