What Does Windows 8 Have To Do With Piñatas?By: Zach Walton - October 15, 2012
If you recall, a leak from last week showed the world the first Windows 8 commercials, or so we thought. Turns out that those ads are not going to be the first as Microsoft has finally unveiled the real first ad for its new operating system.
The new ad is simply called, “Windows 8 is Coming Soon.” It features a random collection of events that seemingly have nothing to do with each other. For instance, why is there a shuttle launch at one moment and then a child breaking open a piñata the next? Why does a laptop explode? Just watch the ad and try to figure it out:
Still confused? I think Microsoft is trying to tell us that Windows 8 makes life more exciting, but why do they have to show a laptop exploding? Will my laptop explode once I install Windows 8 on it? These are the hard hitting questions that Microsoft will have to address as we near launch.
All joking aside, it’s a nice ad that manages to be strange and familiar all at once. It’s eye catching, but not enough to obscure the message that Windows 8 is coming. Microsoft is reportedly spending $1.5 billion to make these ads and other marketing materials going into the holiday season. With that kind of budget, we better start seeing feature films with heavy Windows 8 product placement. Maybe the next Transformers movie can have a transforming Surface tablet.