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What Does Google’s gTLD Applications Say About The Company?

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What Does Google’s gTLD Applications Say About The Company?
[ Technology]

ICANN revealed the list of generic Top-Level Domains today and there was something interesting to be found in it. Aside from Top Level Domain Holdings Limited, Google was a definite contender for most gTLDs applied for. The search giant applied for over 101 new gTLDs and will probably get most of them. Can we gather anything about Google’s aspirations with these applications?

Here’s the full list of domains that Google has applied for:

ADS
AND
ANDROID
APP
ARE
BABY
BLOG
BOO
BOOK
BUY
CAL
CAR
CHANNEL
CHROME
CLOUD
CORP
CPA
DAD
DAY
DCLK
DDS
DEV
DIY
DOCS
DOG
DOT
DRIVE
EARTH
EAT
ESQ
EST
FAMILY
FILM
FLY
FOO
FREE
FUN
FYI
GAME
GBIZ
GLE
GMAIL
GMBH
GOO
GOOG
GOOGLE
GUGE
HANGOUT
HERE
HOME
HOW
INC
ING
KID
LIVE
LLC
LLP
LOL
LOVE
MAIL
MAP
MBA
MED
MEME
MOM
MOTO
MOV
MOVIE
MUSIC
NEW
NEXUS
PAGE
PET
PHD
PLAY
PLUS
PROD
PROF
RSVP
SEARCH
SHOP
SHOW
SITE
SOY
SPOT
SRL
STORE
TALK
TEAM
TECH
TOUR
TUBE
VIP
WEB
WOW
YOU
YOUTUBE
ZIP
みんな (Everyone)
グーグル (Google)
谷歌 (Google)

The list is a little intimidating to be honest. It really does seem like Google has applied for just about everything that makes sense as well as a lot of things that make little to no sense. The obvious domains like .google and .gmail were guaranteed to show up. What’s up with the weird domains like .family, .mom and .baby? According to Google’s Chief Internet Evangelist, Vint Cerf, the strange domains were acquired because they have “interesting and creative potential.”

Another oddity is that Google applied for these domains under a company named Charleston Road Registry. Every other big tech company from Microsoft to Apple filed for domains using the company’s name. Was there a reason Google wanted to be different aside from just being different? We’ve reached out to Google and will update this story when he hear back.

For the time being though, it’s always fun to speculate on things that Google may be planning. It seems that Google may just be buying up domains to be prepared for anything. It’s a far cry from Apple who just applied for .apple and none of their products. Google applied for all of their major products and then some. Could these be future products in the pipeline at Google or are they just setting up domains just in case?

It’s also interesting to point out that Google was the only one who applied for a lot of these domains. Whereas domains like .music and .movie had multiple applicants, there were some domains that came out of left field like .soy and .dog. The domains just seem too specific and direct to be just random placeholders.

It will be interesting to see if any of these new domains pan out over the coming months and years once they go live. I personally can’t wait to see what Google does with .soy. I hope they get into the health food business.

What Does Google’s gTLD Applications Say About The Company?
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