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Isn’t there something just inherently ‘Internet-y’ in speculating about what the future will bring? Personally, I always enjoy chatting with smart web-savvy internet folks about where we are headed with ‘this’ or ‘that’ in the future.

At SMX Advanced in Seattle this year I asked Rebecca Lieb about what she is reading in the tea leaves insofar as search is concerned. Here are a few key concepts I considered the big takeaways from the discussion.

Social Media:
Rebecca believes we are going to see search engines spend a lot of time and effort developing ways to integrate social and behavioral data into search. We all know about Google’s appetite for data. Most people even on the periphery of the industry have a really good idea (and a nagging worry?) about how much data Google has about our search behavior.

What about Facebook?  What about Twitter?  Facebook goes a little different direction than what your behavior is, they know more than what we do… they know what we like. They know this because we tell them.  We tell them our favorite colors, our favorite bands and where we like to go on vacation.

We tell Twitter about ourselves too, but most importantly with Twitter, we tell them what we are doing ‘right now’.  Think a search engine wouldn’t be interested in knowing what you are doing ‘right now’ when you are doing a search?  Maybe?

Feeling Lucky?

If you can get past the slightly creepy aspects of this concept, the upside of it all is that we will probably have better search engines.  All of this data we are feeding the machines about ourselves is going to make the machines exponentially better at interpreting what we ‘mean’ when we type in a query. Pretty soon, who knows? They may know more about what we want than we do.  Won’t that be nice?  Instead of typing queries into search bars, we can just request optimal instructions.  Be a big time saver…  Gives the ‘Feeling Lucky’ button a whole other slant too, doesn’t it?

There’s an App for That:
Rebecca seems to be of the opinion that search, particularly mobile search, might slip through the fingers of the giant aggregators like Google and Bing.  She believes we are going to see an uptake in usage and mobile search marketshare going to specialized search apps like Urban Spoon.

There may still be 3 or 4 of you out there thinking ‘meh, mobile search’ but pay attention to the part in the video where Rebecca points out that “30% of Google search in Japan is coming from mobile search”.  That’s a lot of search. Think that % is going to go down? Clearly I can’t speak for everybody, but personally, I think this smartphone thing might have some legs to it.

Say Hello to your Customer:
SmileyAnother memorable Rebecca quote (well praraphrase at  least) from the video is; “people are really realizing that monitoring reputation management is more and more a part of search”. 

As social media data makes it’s way into search engines, companies better have a good idea about the potential impact – good and bad – they may be looking at when ALL of their customers have the potential to air their opinions. 

The guy that bought the ‘XL Blue Beach Widget’ last week and left a 3 page rant about how bad it sucked and how horrible your company was to deal with, could more and more find his way to the top of search results for your ‘XL Blue Beach Widgets’.  What happens if your ‘XL Blue Beach Widgets’ normally make up 30% of your seasonal spring internet sales?  That could get ugly.  Say hello to your customer.  If they wave, wave back. 

Search, as Rebecca points out is becoming more and more of a 2 way street.  Your clients are informing your market strategies already now more than they ever have.  This influence is only going to grow.  If you are thinking about your Search strategy and have another group in your organization working on your Social strategy….  you guys need to hang out more. A lot more. Go to lunch, have drinks after work, become room mates (if you are management, consider handcuffing these people together) – whatever it takes.  Social and search get a little closer every day.  If search is vital to your business, then social is vital to your business, you may just not know it yet…  But it’s coming.

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  • http://www.writtenbysumer.com Spencer Spellman

    I’ll be interested to see how search engines use real-time search. I’ve heard some talk recently of Google possibly integrating this somehow because of it’s popularity on Twitter. Many people are using Google and Twitter in their searches, but I would imagine search engines will find a way soon to integrate a realtime feature.

  • http://spidermarket.wordpress.com Top Keywords That Converts

    In the search world, seems like its going to be universal for any type of businesses. For a business in Disney hideaway vacation or West Coast Vinylwindow tech replacement. Its essential that you know whats going on in their respective industry to be competitive.

  • http://optimiseit.net/ Adam Berry

    It will be interesting to see the developments in search engines over the next couple of years, especially now that Microsoft’s Bing is available. Bing (i believe) will give Microsoft some serious competition. As far as the way they search well it is a scary thing to think of how much the search engines already know about us.

  • http://www.telesalesmagic.com Telesales Tips

    This is a very good article. It broadens our knowledge on what is really going on using the internet.

  • http://www.controldatainc.com Agency collection debt

    I am really glad to see Bing come along. Its about time someone gave google some competition. I think many of the changes we are going to see now are going to be coming from the competition aspects of Bing vs Google.

  • http://www.1weddingsource.com Wedding

    Now it’s time for the leader in search engine to be scared of competition. The future I think will offer greater possibilities of up coming competition that Google have to deal. Their market share will probably decrease.

  • http://barefoot-seo.blogspot.com Robert

    I don’t see search changing too much in the near future. Mostly as the world remains divided between 1st and 3rd world countries (what happened to the 2nd world countries?). The lack of access to technology remains the largest hurdle when moving on.

    Social media is a fantastic way to discover new things through like minded people, but with the world being a global village and things moving so fast much of the good stuff is missed – so back to search.

    Behavior search is a very sticky slope. They can’t profile your behavior without recording it – tinfoil hat anyone?

    Very interesting read, but I think things will remain fairly similar for quite some time until we see something totally radical come along.

    • Morgan

      I disagree with you completely. Firstly, where do the 1st and 3rd world countries come into play? Facebook alone is projected to continue (key word: continue, as in already does) to grow in users by 8% monthly. This would mean that by November, 300 million people will log onto Facebook every single day! Of these people, only 30% of them reside in the United States. (Not to mention Google hasn’t struggled in creating a $157.23 BILLION dollar global enterprise essentially pimping products we want to see. AND that these first products we see are infact paid advertisement! “Much of the good stuff is missed”- – go tell that to a successful marketer.)

      All of this means that this “lack of access” you speak of doesn’t exist. I think you should try googling what a cookie means, and I’m not talking about the kind you eat. Our behavior on the Internet is absolutely profiled, recorded and monitored constantly. With your email alone, I could give you a list of almost every social forum you’ve plugged your email into. I can tell you what website you came from before entering mine (for example) and exactly what you’re clicking through while on mine. I can email you (if you sign up for email) a custom promotional email directly marketed towards you, with exactly the product you browsed on my website. You as the customer think this phenomenon is coincidence, never knowing that I intentionally targeted you, exploiting essentially your train of thought. The internet is a buffet most consumers aren’t aware their eating at. Flash and banners are a very small part of the marketing tools being used to lure us in one direction or another.

      Lastly, I want to give you some insight on something “totally radical.” Google Wave, the Bing browser now apart of Facebook search and Web 2.0. If these tools are even a fraction as successful as projected… I might take you up on your tinfoil hat idea.

What

Get the WebProNews Newsletter:


[ Search]

Isn’t there something just inherently ‘Internet-y’ in speculating about what the future will bring? Personally, I always enjoy chatting with smart web-savvy internet folks about where we are headed with ‘this’ or ‘that’ in the future.

At SMX Advanced in Seattle this year I asked Rebecca Lieb about what she is reading in the tea leaves insofar as search is concerned. Here are a few key concepts I considered the big takeaways from the discussion.

Social Media:
Rebecca believes we are going to see search engines spend a lot of time and effort developing ways to integrate social and behavioral data into search. We all know about Google’s appetite for data. Most people even on the periphery of the industry have a really good idea (and a nagging worry?) about how much data Google has about our search behavior.

What about Facebook?  What about Twitter?  Facebook goes a little different direction than what your behavior is, they know more than what we do… they know what we like. They know this because we tell them.  We tell them our favorite colors, our favorite bands and where we like to go on vacation.

We tell Twitter about ourselves too, but most importantly with Twitter, we tell them what we are doing ‘right now’.  Think a search engine wouldn’t be interested in knowing what you are doing ‘right now’ when you are doing a search?  Maybe?

Feeling Lucky?

If you can get past the slightly creepy aspects of this concept, the upside of it all is that we will probably have better search engines.  All of this data we are feeding the machines about ourselves is going to make the machines exponentially better at interpreting what we ‘mean’ when we type in a query. Pretty soon, who knows? They may know more about what we want than we do.  Won’t that be nice?  Instead of typing queries into search bars, we can just request optimal instructions.  Be a big time saver…  Gives the ‘Feeling Lucky’ button a whole other slant too, doesn’t it?

There’s an App for That:
Rebecca seems to be of the opinion that search, particularly mobile search, might slip through the fingers of the giant aggregators like Google and Bing.  She believes we are going to see an uptake in usage and mobile search marketshare going to specialized search apps like Urban Spoon.

There may still be 3 or 4 of you out there thinking ‘meh, mobile search’ but pay attention to the part in the video where Rebecca points out that “30% of Google search in Japan is coming from mobile search”.  That’s a lot of search. Think that % is going to go down? Clearly I can’t speak for everybody, but personally, I think this smartphone thing might have some legs to it.

Say Hello to your Customer:
SmileyAnother memorable Rebecca quote (well praraphrase at  least) from the video is; “people are really realizing that monitoring reputation management is more and more a part of search”. 

As social media data makes it’s way into search engines, companies better have a good idea about the potential impact – good and bad – they may be looking at when ALL of their customers have the potential to air their opinions. 

The guy that bought the ‘XL Blue Beach Widget’ last week and left a 3 page rant about how bad it sucked and how horrible your company was to deal with, could more and more find his way to the top of search results for your ‘XL Blue Beach Widgets’.  What happens if your ‘XL Blue Beach Widgets’ normally make up 30% of your seasonal spring internet sales?  That could get ugly.  Say hello to your customer.  If they wave, wave back. 

Search, as Rebecca points out is becoming more and more of a 2 way street.  Your clients are informing your market strategies already now more than they ever have.  This influence is only going to grow.  If you are thinking about your Search strategy and have another group in your organization working on your Social strategy….  you guys need to hang out more. A lot more. Go to lunch, have drinks after work, become room mates (if you are management, consider handcuffing these people together) – whatever it takes.  Social and search get a little closer every day.  If search is vital to your business, then social is vital to your business, you may just not know it yet…  But it’s coming.

What
Comments Off
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What

Get the WebProNews Newsletter:


[ Search]

Isn’t there something just inherently ‘Internet-y’ in speculating about what the future will bring? Personally, I always enjoy chatting with smart web-savvy internet folks about where we are headed with ‘this’ or ‘that’ in the future.

At SMX Advanced in Seattle this year I asked Rebecca Lieb about what she is reading in the tea leaves insofar as search is concerned. Here are a few key concepts I considered the big takeaways from the discussion.

Social Media:
Rebecca believes we are going to see search engines spend a lot of time and effort developing ways to integrate social and behavioral data into search. We all know about Google’s appetite for data. Most people even on the periphery of the industry have a really good idea (and a nagging worry?) about how much data Google has about our search behavior.

What about Facebook?  What about Twitter?  Facebook goes a little different direction than what your behavior is, they know more than what we do… they know what we like. They know this because we tell them.  We tell them our favorite colors, our favorite bands and where we like to go on vacation.

We tell Twitter about ourselves too, but most importantly with Twitter, we tell them what we are doing ‘right now’.  Think a search engine wouldn’t be interested in knowing what you are doing ‘right now’ when you are doing a search?  Maybe?

Feeling Lucky?

If you can get past the slightly creepy aspects of this concept, the upside of it all is that we will probably have better search engines.  All of this data we are feeding the machines about ourselves is going to make the machines exponentially better at interpreting what we ‘mean’ when we type in a query. Pretty soon, who knows? They may know more about what we want than we do.  Won’t that be nice?  Instead of typing queries into search bars, we can just request optimal instructions.  Be a big time saver…  Gives the ‘Feeling Lucky’ button a whole other slant too, doesn’t it?

There’s an App for That:
Rebecca seems to be of the opinion that search, particularly mobile search, might slip through the fingers of the giant aggregators like Google and Bing.  She believes we are going to see an uptake in usage and mobile search marketshare going to specialized search apps like Urban Spoon.

There may still be 3 or 4 of you out there thinking ‘meh, mobile search’ but pay attention to the part in the video where Rebecca points out that “30% of Google search in Japan is coming from mobile search”.  That’s a lot of search. Think that % is going to go down? Clearly I can’t speak for everybody, but personally, I think this smartphone thing might have some legs to it.

Say Hello to your Customer:
SmileyAnother memorable Rebecca quote (well praraphrase at  least) from the video is; “people are really realizing that monitoring reputation management is more and more a part of search”. 

As social media data makes it’s way into search engines, companies better have a good idea about the potential impact – good and bad – they may be looking at when ALL of their customers have the potential to air their opinions. 

The guy that bought the ‘XL Blue Beach Widget’ last week and left a 3 page rant about how bad it sucked and how horrible your company was to deal with, could more and more find his way to the top of search results for your ‘XL Blue Beach Widgets’.  What happens if your ‘XL Blue Beach Widgets’ normally make up 30% of your seasonal spring internet sales?  That could get ugly.  Say hello to your customer.  If they wave, wave back. 

Search, as Rebecca points out is becoming more and more of a 2 way street.  Your clients are informing your market strategies already now more than they ever have.  This influence is only going to grow.  If you are thinking about your Search strategy and have another group in your organization working on your Social strategy….  you guys need to hang out more. A lot more. Go to lunch, have drinks after work, become room mates (if you are management, consider handcuffing these people together) – whatever it takes.  Social and search get a little closer every day.  If search is vital to your business, then social is vital to your business, you may just not know it yet…  But it’s coming.

What
Comments Off
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What

Get the WebProNews Newsletter:


[ Search]

Isn’t there something just inherently ‘Internet-y’ in speculating about what the future will bring? Personally, I always enjoy chatting with smart web-savvy internet folks about where we are headed with ‘this’ or ‘that’ in the future.

At SMX Advanced in Seattle this year I asked Rebecca Lieb about what she is reading in the tea leaves insofar as search is concerned. Here are a few key concepts I considered the big takeaways from the discussion.

Social Media:
Rebecca believes we are going to see search engines spend a lot of time and effort developing ways to integrate social and behavioral data into search. We all know about Google’s appetite for data. Most people even on the periphery of the industry have a really good idea (and a nagging worry?) about how much data Google has about our search behavior.

What about Facebook?  What about Twitter?  Facebook goes a little different direction than what your behavior is, they know more than what we do… they know what we like. They know this because we tell them.  We tell them our favorite colors, our favorite bands and where we like to go on vacation.

We tell Twitter about ourselves too, but most importantly with Twitter, we tell them what we are doing ‘right now’.  Think a search engine wouldn’t be interested in knowing what you are doing ‘right now’ when you are doing a search?  Maybe?

Feeling Lucky?

If you can get past the slightly creepy aspects of this concept, the upside of it all is that we will probably have better search engines.  All of this data we are feeding the machines about ourselves is going to make the machines exponentially better at interpreting what we ‘mean’ when we type in a query. Pretty soon, who knows? They may know more about what we want than we do.  Won’t that be nice?  Instead of typing queries into search bars, we can just request optimal instructions.  Be a big time saver…  Gives the ‘Feeling Lucky’ button a whole other slant too, doesn’t it?

There’s an App for That:
Rebecca seems to be of the opinion that search, particularly mobile search, might slip through the fingers of the giant aggregators like Google and Bing.  She believes we are going to see an uptake in usage and mobile search marketshare going to specialized search apps like Urban Spoon.

There may still be 3 or 4 of you out there thinking ‘meh, mobile search’ but pay attention to the part in the video where Rebecca points out that “30% of Google search in Japan is coming from mobile search”.  That’s a lot of search. Think that % is going to go down? Clearly I can’t speak for everybody, but personally, I think this smartphone thing might have some legs to it.

Say Hello to your Customer:
SmileyAnother memorable Rebecca quote (well praraphrase at  least) from the video is; “people are really realizing that monitoring reputation management is more and more a part of search”. 

As social media data makes it’s way into search engines, companies better have a good idea about the potential impact – good and bad – they may be looking at when ALL of their customers have the potential to air their opinions. 

The guy that bought the ‘XL Blue Beach Widget’ last week and left a 3 page rant about how bad it sucked and how horrible your company was to deal with, could more and more find his way to the top of search results for your ‘XL Blue Beach Widgets’.  What happens if your ‘XL Blue Beach Widgets’ normally make up 30% of your seasonal spring internet sales?  That could get ugly.  Say hello to your customer.  If they wave, wave back. 

Search, as Rebecca points out is becoming more and more of a 2 way street.  Your clients are informing your market strategies already now more than they ever have.  This influence is only going to grow.  If you are thinking about your Search strategy and have another group in your organization working on your Social strategy….  you guys need to hang out more. A lot more. Go to lunch, have drinks after work, become room mates (if you are management, consider handcuffing these people together) – whatever it takes.  Social and search get a little closer every day.  If search is vital to your business, then social is vital to your business, you may just not know it yet…  But it’s coming.

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