Google introduced a new tool called VR View, which enables you to embed immersive content into apps and websites. The offering utilizes Google's 360 VR images or videos that can be viewed with a phone, a Cardboard viewer, or on a desktop computer.
"Travel apps may include turtle photos, but they're nothing like diving into the open ocean," says product manager Nathan Martz. "Real estate websites may include descriptions of the dining room, but it's nothing like actually touring the home. For developers, having immersive elements in their apps and websites can be the difference between meh and magical."
Here's an example. On desktop, just click to drag throughout the virtual imagery.
For mobile, VR View is compatible with both Android and iOS.
Image via Google