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Visits to Google+ And Time Spent On Site Decline in U.S.

Time spent on site down by 10%

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Visits to Google+ And Time Spent On Site Decline in U.S.
[ Social Media]

Experian Hitwise has shared some new data with us regarding Google+.

According to the firm, Google+ received over 1.79 million total U.S. visits last week (ending July 23), which is a decrease of 3% vs. the previous week (ending July 16th), when it received 1.86 million total visits.

Not only have visits declined, but so has time spent on site. The average time spent on the site, according to Experian Hitwise, was down by 10% from 5 minutes and 50 seconds to 5minutes and 15seconds.

Other interesting data the firm shared:

  • Among the top 50 Upstream sites, 59% of Upstream traffic to Google+ last week came from other Google properties. Google.com accounted for 37% of Upstream traffic to the site. Gmail accounted 15.59%, a 9% increase from previous week.
  • 40% of Upstream traffic to Google+ last week came from Search Engines (8% increase). Email provided the 2nd largest amount of Upstream traffic accounting for 19%.
  • 59% of visits to Google+ are from Males, that is a 4% increase from previous week (4 weeks ending July 23th).
  • Among age demos, 33% of visits are from users age 25-34 for the 4 weeks ending July 23rd.

While this data is US-only, and does not include mobile or 3rd party application traffic, this can’t be good news for Google, as the rapid growth of the network has been capturing a great deal of media attention. This could be a small bump in an otherwise smooth road to growth, but this is the first time we’ve seen any declining numbers associated with Google+.

Of course, Google hasn’t even opened the social network up to the public, or even profile pages to businesses. Then there’s the whole gaming thing. I’m going to go with this being a small bump.

Visits to Google+ And Time Spent On Site Decline in U.S.
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  • http://www.whitneypannell.com Whitney Pannell

    Chris I hardly ever use the G+ site on my desktop. The mobile app just came out a couple weeks ago , my guess is more peeps are accessing the site via their cell phones nowadays.

    • http://www.webpronews.com/ Chris Crum

      I agree that the mobile aspect is a major factor. Just like with Twitter.

  • India

    Another Google social project bites the dust! It’s not a bump but the beginning of the end of Google +. People have been checking out what the fuss was all about and are not coming back or staying for long. Their friends are on Facebook. Google + is a desolated place with nothing interesting to offer. Wait for the next report and you’ll see what a failure Google + is.

    Did you guys watch this? Watch it completely. http://www.youtube.com/watch?v=ZDZaWgf_bk0&feature=channel_video_title

    • http://www.webpronews.com/ Chris Crum

      I do think there has been some inflated interest at the beginning that has maybe died down with some users, but I’m far from writing Google+ off at this point.

  • http://www.brickmarketing.com/social-seo-solutions Nick Stamoulis

    I think the activity on Google+ is slowing down because all the early adapters have joined, gone Google+ crazy and are waiting for what comes next. Google+ may have 20 million accounts, but that’s a lot less of the 750 million on Facebook. There just aren’t as many people to keep up the numbers. I don’t think it’s a sign of impending doom for Google+.

    • http://www.webpronews.com/ Chris Crum

      Yes, we have to keep in mind that it’s not even out of the field testing invitation-only phase yet. As Google integrates it into more products it’s going to be harder for a lot of users to ignore. What happens when it’s just part of that navigation bar at the top of Google for everybody that’s logged in?

  • http://retailedge.com Azrian

    Novelty fades quickly, I guess.

  • http://www.helpfulguy.com John Hutson

    Have to say, I hardly use it at the moment as it’s just not become habit.

    This is Google’s best attempt at Social by far, and yes at the moment it’s not exactly mind blowing and it’s pretty quiet on there.

    I have however been thinking long and hard about Google+ and it’s future, and I have to say I think what I posted here http://www.helpfulguy.com/why-facebook-may-have-been-caught-napping-by-google/ could become a big possibility.

    If this is the type of direction they are going in then Google+ does certainly have a LOT of promise.

    Interesting times!