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Viacom’s Ridiculous SOPA Support Pitch Video

Propaganda at its worst

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Viacom’s Ridiculous SOPA Support Pitch Video
[ Technology]

That’s Professor Chaos from South Park which appears on Comedy Central, which is owned by Viacom. The reason the image is leading this post is because it’s Viacom’s intellectual property, vicariously, anyway, and after watching their propaganda video supporting SOPA, I’m hoping you have the same reaction as the Professor does.

First, the laughable video:


Oddly enough, Viacom didn’t post this on YouTube. It was apparently ripped from this page — notice the “anti-piracy” in the URL — and that’s another reason I’m using it: To show how ridiculous their position really is. Notice they haven’t requested that YouTube pull this format of their sob story, even though it’s been up on YouTube for two days. Good thing it wasn’t a 30-second clip of South Park, otherwise it would’ve been gone already.

Apparently, the good people who made this video aren’t trying to monetize it, so it’s OK for YouTube to have it. Ah, hypocrisy at its finest.

As for the video itself, as TechDirt so eloquently pointed out, it’s essentially a “support SOPA or Spongebob dies” approach, and it stinks of hyperbole and a “woe is our company because there’s no SOPA to protect it” approach. Don’t forget about the “we need more of your money, therefore, SOPA is right” approach, either, because it’s definitely available in the video.

It should be noted that Viacom’s view on piracy is not in dispute here. If you get caught downloading a movie you haven’t paid for, you should have to pay the consequences. The problem is, SOPA is not the way to go about it because it gives entirely too much power to the entertainment industry, which has been the major sticking point against SOPA all along.

Ironically enough, Viacom’s quarterly financial report has also been released, and after watching their sob story video, you’d think the company is on the verge of bankruptcy. Yeah, about that. A quick look at the document’s title reveals a much different outlook than the one the video presents:

VIACOM REPORTS DOUBLE-DIGIT GROWTH FOR FOURTH QUARTER AND FULL-YEAR FISCAL 2011

But, but… didn’t the video essentially plead for people to keep consuming Viacom’s products in such a manner that the money keeps on flowing in, saving the entire Viacom staff from certain doom? So is this more hypocrisy or just an outright lie? Furthermore, when does Viacom get held to the fire for refusing to adapt the technology available? Or, as TechDirt put it:

Nowhere do they talk about making use of what the internet provides to build bigger audiences, to promote better, and to better monetize. Because that’s the kind of stuff that Viacom just doesn’t do. It just begs others to cover up for its own business failures.

It should be noted that full episodes of VH1′s amazing lineup of reality programs are available at the VH1 website, but you wouldn’t know that if you visited Viacom. If you want to actually combat episodic piracy, why not go out of your way to promote the fact these very same episodes are available for free on the website of a property you own instead of making videos that further turn public opinion against you?

Nowhere on Viacom’s site is that knowledge gained. In fact, it was Google that let me know these episodes are available, but yet, it’s a lack of SOPA that causes people to download Viacom’s IP and not a lack promotion? That doesn’t make any sense whatsoever.

Viacom’s Ridiculous SOPA Support Pitch Video
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  • B

    I felt nauseous at about the 3-minute mark, and the video wasn’t even half over. I GUARANTEE you the same employees in that video who are bitching about piracy are going home and DL’ing whatever they’re not getting for free from Viacom.

  • brad

    its so double standard, like THEY themselves have never watched a video online or download a file off the web. same principle, different shit.

  • http://www.TheOkayNetwork.com Steven

    Viacom was the company that tried to sue Youtube over the placement of their content that in many cases Viacom themselves posted to Youtube. Google took action at the request of Viacom by starting to remove much of the content that they believed Viacom did not publish on Youtube only to receive emails from Viacom asking to put the content back. They simply can’t have it both ways.

    Many companies that want people to show up to their website to view the content also allow the content to be posted to other sites. There usually are buttons that say things like “share” and then give you the code to place on another website. So if companies really didn’t want other websites to post their content and steal away traffic and revenue, why do they make the content so easy to share?

    That is not to say there are companies which are having a hard time protecting their ip when they have not allowed such sharing, not companies like Viacom that are trying to set a double standard by allowing their content to be shared out there and then turn around and claim people are stealing it from them.

    This bill that’s being proposed seems to have both sides against it and that’s something we really have to look at. If those for and against the bill are against it as it stands then it needs more work done. I’m all for protecting ip, but you can’t allow companies like Viacom to encourage the sharing of said content, and in many cases share it out themselves, and then turn around and sue companies for allowing it to happen.

  • http://www.lipu-china.com jaw crusher and ball mill

    Viacom was the company that tried to sue Youtube over the placement of their content that in many cases Viacom themselves posted to Youtube.

  • http://www.ux08.com UX08

    I’m a creative and I saw my creations used without permission by other people that got benefits from them without paying a penny nor making any effort to make them.

    Nevertheless, I believe this video highlights the large scale changes and facts of today’s societies.

    Maybe it is time to change something. Maybe it is time to change their industry, maybe it is time to change the why they do what they do, maybe it is time to renovate their obsolete ways…

    Although the video talks about money and jobs, nowhere they say something about building large scale wellness or sharing some of their wealthy salaries. It reminds me of a town where a killing factory should have been closed because was poisoning the land, the people therefore the future of the area, and yet many employees cryed for not closing the factory, it was all about themselves, who cares about the next generation, the future, other people? Besides, do the people in this video want to keep their jobs or their privileges? I wonder…

    I think there is a lot of “moral” and too little “etichs” in this video. IMHO.

    Thanks for reporting.

  • http://arizersolo.net Solo Vape

    That video made me want to “use the facilities”. But seriously Viacom, do you know what year it is? Stop crying and catch up with the times. Change your business model. So many of these large media companies give a cold shoulder to the internet, as if it is going to disappear. Wake up, it’s not going anywhere.