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Using Social Media As A PR Tool For Your Business

Social media can be used for PR

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[ Social Media]

If  you want to promote your product, brand or business you need to branch out from just using traditional public realtions tools such as press releases.

Coverage of SES Chicago will continue.  Stay with WebProNews for more notes from the event this week.

In the session “Search, PR, and the Social Butterfly” the focus  was how to use social media along with traditional PR tools.

Lisa Buyer, President & CEO of The Buyer Group, said social media is creating more opportunities for PR people and marketers, “it’s not killing PR.”

Customers are search and socially savvy. “Facebook is becoming a search engine,” said Buyer. With the Facebook and Bing integration, search is becoming more social.
The media is also search and socially savvy. More news outlets are using Facebook and Twitter.

Social media is influencing stories and news. 89% of reporters arre turning to blogs. 65% of journalists use social media. Google is used by 100% of journalists. Get  your content in Google.

“Social media provides a wealth of information for journalists,” Buyer said.

Optimize
Press releases
Blogs
Videoss
Images
Posts
Tweets

Use keywords in your tweet and titles.

Publicize via distribution and social media. PR strategy should be social via tweets, posts, status updates, blogs, and foursquare.

Have a content strategy and then break it down to daily, weekly and monthly updates.

Comments matter for all social media and your business. Comments can drive traffic to your blog. Integrate all your social tools…Facebook…Twitter…Foursquare, video. Add social media links to all press releases. Press releases need to be in HTML format.

Have sharing tools for company news, Twitter, Facebook etc.

SEO, PR and social media need to be BFFs.

Peter Liefer, President, Primeview, talked about a case study for a client where they took pictures of a product before launch and sent them to select bloggers to get a pre-buzz.

Target bloggers in your industry. Do a press release about an upcoming product to get exposure and credibility.

Hire influential bloggers to write about a press release. It builds a buzz and use social media. People can write comments about a product via social media. More comments more buzz.

Use all the social bookmarking sites to bookmark blog posts and press releases about the product.

Use a variety of Twitter accounts, Google indexes tweets immediately. Good way to get exposure for a product or brand. Distribute press releases via all social media.

 

Using Social Media As A PR Tool For Your Business
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  • Guest

    Seriously? public realtions, arre, Videoss, keywordss, Publize, socail media, staus, crediablity.

    Great article, but looks like you were a little excited to publish maybe?

  • http://www.q3tech.com Shawnfrankk

    Very Well said. I completely agree with you blog. Good work. No doubt, social media, now-a-days becoming one of the best way of interactions among various users. It is undoubtedly opening many new opportunities for the professional networks.

  • http://www.yeebaa.com Matt | Yeebaa Discounts

    Hi Mike, One of the wonderful things Social Media is doing is allowing for small start ups on a real shoestring budget to reach a much wider audience. I love the tip about targeting bloggers for exposure & credibility. Great idea, fantastic tip.

    Didn’t understand this though: “SEO, PR and social media need to be BFFs”.

    What are BFFs? Or is it BFF’s?

    • Doug Caverly

      BFFs = Best Friends Forever. What, you don’t watch “Gossip Girl”?

  • http://www.impactpr.co.nz public relations

    as a traditional Public relations agency we are just starting to get our heads around social media, we have the technology but are finding it difficult to drive the traffic that traditional media can at that stage – plenty of room for growth in a PR sense for the industry yet!

    • http://www.imartshoping.com Guest

      well said i think there is much growth potential in the pr stakes

  • http://www.showroom.co.nz shopping

    we are now using social media networks in our online shopping mall – we are finding its a great drawcard for new suppliers and our own PR

  • http://www.chiqavirtual.com/ Brand consulting India

    Social media is catching up very fast but people still need to understand its power and us it to its best.

  • http://www.ecoselectwindows.com Residential Windows Seattle

    Whether your looking for Tap Dance classes or needing referrals for Windows Tacoma, social media is important. With all the social media available, It broadens the customer reach and allows for customers to check up on company’s to see if there reputable. Thanks for the tips and tricks.

  • http://www.seonow.biz SEO Singapure

    Awesome post. I have found best tips for social bookmarking submission.
    Thanks for sharing informative post.

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  • Yash

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    www.mobitily.com

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