Unselfish Reasons for Writing Online Reviews [Infographic]

    June 15, 2012
    Shawn Hess
    Comments are off for this post.

We all like to share our experiences and writing an online review is one of the most effective and efficient ways to do it. I love online reviews, and judging by the amount available out there, so do a lot of other people.

What else could be better than learning about a new product or service without having to be the guinea pig yourself? You can get all the insights without any risk to yourself. But what’s in it for the people writing the reviews? Why should they spend their time educating you?

According to this next infographic from Demandforce.com, many people are motivated by just simply wanting to help others make a good decisions. In fact, 90% of people asked, write reviews just for that reason.

Other reasons people say they write online reviews include helping a company decide about improvements, rewarding them for a job well done, it’s a great way to get companies to listen, to help companies decide which products to carry in the future, and for others, it’s just plain fun.

I personally do it to help customers make more informed decisions. Online reviews are a great way to get the general consensus about a product before you ever waste your time going out to investigate further. They can be a real time-saver.

Take a look at what they came up with:

(Lead image courtesy of Onpoint.wbur.org)

  • c richards

    The problem with online reviews is that there are to many idiots in this world these people are only out to be negative, these people can not write true constructive reviews and can damage a business over night.

    Reviews that are written to help businesses improve are a great idea but most reviews are just so negative that its had to decide what is true and what is bad.

    I have brought after reading bad reviews because I knew the review was not true and the product was one of the best on the market.

    No matter where you go, what you know you will always find a bad review about somthing, if you could keep all the idiots off the internet the world would be a better place.