U.S., European Tablet Users Paying for More ContentBy: Mike Fossum - March 27, 2012
Regardless of huge amounts of free content available, tablet owners aren’t opposed to paying for media they really want. In a study by Neilsen, tablet owners in the U.S., UK, Germany and Italy were surveyed to see who was willing to pay for what, and it was found that American consumers were more apt to pay for all forms of media content, except for news.
Other findings include:
The majority of U.S. tablet owners have purchased digital music and books for their devices, at 62 percent and 58 percent respectively. About half have paid for movies, at 51 percent.
News is the content most paid for among the European tablet users queried – 44 percent of tablet owners in Italy, 19 percent of tablet owners in the UK, and 15 percent of tablet owners in Germany stated they have paid for tablet news content. For the rest of the media content categories in Europe, users in Italy bought the most.
In a related study, it was recently revealed that 24% of young, tech-savvy users in the U.S. plan to buy Apple’s new iPad, while 29% of international users in the same demographic plan to do the same.