Twitter’s Promoted Trends Now Cost $200,000 a PopBy: Josh Wolford - February 11, 2013
If you’re looking to promote your brand with one of Twitter’s most visible ad products, the Promoted Trend, you’re going to have to shell out a little bit more money than you did last year.
Peter Kafka at All Things D reports that the asking price for a Promoted Trend has been raised, and now sits at $200,000 per trend. The previous price for an all-day Promoted Trend was $150,000, and the change occurred back in January.
When Twitter first launched Promoted Trends back in 2010, they were only $80,000.
Promoted Trends are one of Twitter’s major ad offerings, working alongside Promoted Tweets and Promoted Accounts. Promoted Trends always take the top spot on the trends list and are seen on the web, mobile, and all Twitter apps. Clicking on a Promoted Trend prompts a search (it’s usually a hashtag), in which tweets about the trend are surfaced organically.
Of course, Promoted Trends can generate tons of publicity for your business, site, or brand. But since the trends generate content organically, without any tweaking for the trend-buyer, things don’t always go as planned.
Still, Twitter has been able to generate plenty of revenue through the Promoted Trends product, and this significant increase in the asking price suggests that Twitter is confident that brands will continue to pay a premium to direct the conversation on the site.
There is usually only one Promoted Trend per day, and it runs all day. Twitter doesn’t always run a Promoted Trend, but they do on a large majority of days. If they were to run a promoted trend at this price point every day for the next year, it would generate $73 millon in revenues.