Twitter Experiments With Personalized User SuggestionsBy: Chris Crum - May 17, 2012
Twitter announced that it is conducting some personalization experiments for users. Specifically, Twitter is trying to tailor user suggestions (suggestions for people to follow) to people’s specific interests.
“These tailored suggestions are based on accounts followed by other Twitter users and visits to websites in the Twitter ecosystem,” explains Twitter’s Growth and International Director, Othman Laraki. “We receive visit information when sites have integrated Twitter buttons or widgets, similar to what many other web companies — including LinkedIn, Facebook and YouTube — do when they’re integrated into websites. By recognizing which accounts are frequently followed by people who visit popular sites, we can recommend those accounts to others who have visited those sites within the last ten days.”
Apparently this is only the first in a series of experiments Twitter intends to run.
Twitter will show new users a list of suggested accounts on one side of the screen, and a timeline of tweets from those accounts on the other:
For current users, the experiment comes in the “Who to Follow” section:
If you don’t want Twitter to track your habits to personalize your suggestions, you can turn the feature off.
The Federal Trade Commission’s CTO, Ed Felten, just mentioned Twitter now supports Do Not Track. We applaud the FTC’s leadership on DNT.
Earlier this week, Twitter announced that it would be sending out personalized emails with summaries from your Twitter timeline.