Twitter Could be Acquiring Sense NetworksBy: Shawn Hess - July 5, 2012
The company has given no official word on the matter, but there’s a rumor floating around that Twitter might be interested in acquiring New York-based Sense Networks.
According to Tech Crunch, the two companies are hammering out the details of a possible acquisition, which could be wrapped up before the end of June.
Here’s how Sense Networks describes what they deliver for clients:
Sense Networks applies big science to mobile location data for predictive analytics in advertising. Sense Networks adds rich user behavior to location data to deliver actionable, predictive targeting “beyond place.”
The company’s technology platform, MacroSense, receives streaming location data from mobile phones in real-time, processes the data in the context of billions of historical data points, and analyzes it to better understand human activity.
Currently, Sense Network offers two products based on the MacroSense platform. The first is AdMatch, a mobile ad network that uses predictive location and behavioral targeting to match consumers to the most relevant offers from local merchants.
The second is AudienceSense, which helps publishers better monetize their audience by building predictive, location-centric behavioral segments on their own data.
Any additional details on the rumored acquisition are hard to come by, but we’ll keep you posted on any further news that comes out of the negotiations. Hopefully we’ll hear something soon.