Twitter Brand Pages Said To Get Even More Changes This YearBy: Chris Crum - March 8, 2012
It wasn’t that long ago that Twitter brand pages got an overhaul. In fact, it was about a month ago if you’re going by when the redesign started rolling out to more brands.
Not to be outdone by Facebook, however, Twitter is already planning more changes, according to AdAge. The publication is reporting that brands that spend money to advertise on Twitter will soon be able to include e-commerce, contests and sweepstakes to their Pages. The report cites “three executives familiar with the matter”.
At a marketing event last week, Facebook announced a number of new features for marketers, including not only the new brand timelines, but also the ability for brands to include “offers” which let businesses and organizations share discounts with customers by posting offers to their Facebook Pages. Facebook, offering best practices for using them, describes them as coupons that brands don’t have to pay anything to create.
Well, maybe Twitter is still being outdone by Facebook after all in that regard.
In fact, it sounds like Twitter is taking a more Facebook-esque approach altogether. According to the report, app developers will also be able to build things on Twitter that would “be contained within the brand’s tweet timeline.” This is all, according to those familiar, expected sometime this year.
Twitter is doing a lot more in the monetization department these days – an area it has been heavily criticized over historically. The company recently announced the expansion of its promoted products across its mobile experiences.