Twitter Ads Get New Language TargetingBy: Chris Crum - May 7, 2014
Twitter has been launching all kinds of ad features lately, including an app promotion suite, native ads on MoPub, the Website Card, the expansion of geo-targeting to more countries, and postal code targeting in the U.S.
On Wednesday, the company announced new language targeting capabilities. Advertisers will be able to target promoted tweets and accounts by language. Twitter is also providing language-specific analytics.
“Language targeting can benefit marketers who want to reach a global audience with language-specific messaging, or who are in countries where large populations speak multiple languages,” explains Twitter’s Nipoon Malhotra. “For example, an advertiser who wants to Promote Tweets to Italian-speaking soccer fans during the World Cup can use Italian language targeting to reach the right users around the world.”
“Advertisers can also use language targeting in conjunction with our robust suite of targeting options based on interest, keyword, gender, geo or tailored audience segments. For instance, a travel brand that wants to reach Spanish-speaking travelers in the U.S. can combine U.S. geo-targeting, travel-category interest targeting and Spanish language targeting to effectively connect with their target audience.”
The new targeting is available to all advertisers and through the Ads API.
Image via Twitter