TripAdvisor Launches Review Express Email Marketing Tool

By: Chris Crum - May 7, 2013

TripAdvisor has a new service for businesses called Review Express, which sends bulk emails to customers on said businesses’ behalf.

While some have raised spam-related concerns about the product, as far as we can tell, it basically operates like other third-party email marketing products. Customers won’t be getting surprise spam from They’ll be getting emails from hotels they’ve stayed at, which they’ve agreed to get emails about (even if it’s TripAdvisor doing the actual sending behind the scenes). The emails just come with encouragement for guests to leave reviews on TripAdvisor.

The video shows the basic process:

Review Express lets businesses add their own logos and personalized messages, and includes the ability to bulk upload up to 1,000 email addresses. It also processes send requests within 24 hours, and provides automatic notification of successful and unsuccessful sends. It can send messages in 21 languages.

“With Review Express, TripAdvisor aims to extend the relationship between businesses and their guests to encourage them to write reviews. This is a time-saver for owners, providing them with a powerful system to manage multiple emails and requests at no cost to the business,” said Severine Philardeau, vice president of global partnerships, TripAdvisor. “Review Express has been developed and enhanced based on extensive user testing and is an invaluable service for hospitality business owners looking to build their online reputation. When used in conjunction with our free display offerings for owners, Review Express provides a great online marketing package for small and independent hospitality business owners to capture the value of user reviews for their property.”

Businesses will want to follow the best practices TripAdvisor has laid out.

Chris Crum

About the Author

Chris CrumChris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.

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  • Michael

    This is an awesome feature for attractions, hotels, and restaurants – especially to drive traffic back to their website and get more glowing reviews of their business. Bravo to TripAdvisor for creating this tool.

  • Email Marketing Software

    Thank you for the efforts that you put into improve our em ail marketing we use better. Also, these recent updates in terms easier to understand than I would normally expect for the email marketing tool like this.

  • avijit arya

    it may be even more important to first at a filter level find out who are your happy checkout guests and then request them for a review, the ones who might have not had the best experience dont need the same mail, they in fact need their concerns addressed online or through a phone call. blanket mailing all guests is a shortcut and doesnt work very well.