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Facebook Unseats Google As Most-Visited Site

Social network beat search engine in the U.S., according to Hitwise

84 comments Tuesday, March 16, 2010

Although the "thud" wasn't verified until this afternoon, it seems that an online giant fell a couple of days ago.  According to new data from Hitwise, Facebook managed to beat Google in terms of visits between March 7th and March 13th, becoming the most visited website in the U.S. for the week.

The graph visible below makes the changeup pretty clear (blame the sloppy enlarged bit on us, not Hitwise).  What's more, it doesn't look like Facebook's going to relinquish its lead anytime soon.

Heather Dougherty explained, "The market share of visits to Facebook.com increased 185% last week as compared to the same week in 2009, while visits to Google.com increased 9% during the same time frame."

Then here's one more interesting fact, courtesy of Dougherty: "Together Facebook.com and Google.com accounted for 14% of all US Internet visits last week."

Anyway, this development represents a major win for Facebook.  The ability to represent the social network as the number one site should count for a lot as corporate representatives talk to advertisers and investors, and could result in a direct boost in revenue.  A further snowball effect in terms of user interest might occur, too, since most people like to be part of something that's popular.

News Tags: Google, Facebook, Hitwise
About the author:
Doug is a staff writer for WebProNews. Visit WebProNews for the latest eBusiness news.

facebook is more sticky

it's not surprising considering that facebook is a lot more sticky than google, although i think google still has a role to play with search, it's only natural that they would use google less because once you're done searching you move onto something else

Apples & Oranges

Reply to affiliate marketing tips: To say that Google is on its way out because a site with a completely different purpose has surpassed Google in visits is to miss the point entirely. The 2 sites aren't competing for a single audience, they have unique reasons for existing. Apples & oranges.

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